SANTA MONICA, Calif.--(BUSINESS WIRE)--Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced it has entered into a multi-year, global master toy licensing deal with Disney Consumer Products, Inc. for Disney•Pixar’s Incredibles 2. The deal also includes master toy rights for the 2004 film The Incredibles.
Under the terms of the worldwide agreement, JAKKS will manufacture, market, and distribute action figures and accessories, including mini-figures and collectible figures, playsets, interactive toys, preschool toys, role-play and dress-up accessories, novelty toys, radio control toy vehicles, toy vehicles, including die cast and plastic as well as associated playsets.
Incredibles 2 is the follow-up to the 2004 hit animated feature film The Incredibles, about the adventures of a family with superpowers. The original film was a blockbuster hit at the box office, grossing more than $600 million worldwide during its original theatrical run and winning two Academy® Awards.
“We’re thrilled to extend our relationship with Disney and be named the master toy licensee for The Incredibles franchise,” said Stephen Berman, Chairman & CEO, JAKKS Pacific. “We are looking forward to working with the remarkable storytellers at Pixar and Disney to bring The Incredibles characters to life through a variety of toys and other consumer products for a new generation of kids.”
“Fans around the world are excited to see their favorite super family back on the big screen with Incredibles 2,” said Josh Silverman, EVP, Global Licensing, Disney Consumer Products and Interactive Media, “and we’re thrilled that the creativity and innovation seen in the film is seamlessly brought to life in the broad assortment of toys JAKKS has created.”
About Disney Consumer Products and Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a youth skincare and makeup brand. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).
©2017 JAKKS Pacific, Inc. All rights reserved.