ATLANTA--(BUSINESS WIRE)--Brides Against Breast Cancer® (“BABC”) is giving away 200 designer wedding dresses (originally retailing up to $2,000) to brides in need. The bride picks the dress from our web store, shares her story of why she needs it free, and pays just $59 for packaging, shipping and handling.
BABC wants to generate awareness for breast cancer which now impacts 1 of 8 women. BABC’s mission as a social enterprise organization is to provide affordable wedding dresses and share profits with breast cancer charities nationwide. Dresses are sold three ways via its web store, its travelling “Wedding Dress ExperienceTM” shows (next shows in Orlando, Tampa and Atlanta), and its Atlanta flagship retail store. Since 1997, BABC has helped more than 50,000 women purchase affordable wedding dresses and raised millions of dollars for breast cancer causes.
“We are pleased to help women in financial need for their special wedding day while also bringing awareness to breast cancer,” said BABC’s CEO Drew Edwards. “We pride ourselves in making amazing wedding dresses accessible to many women and we’re happy to honor 200 brides in need,” adds BABC’s COO Rod Mackenzie. “BABC is innovative in how it conducts business and also in how it gives back to causes and brides. We’re proud to have a partnership with Brides Against Breast Cancer,” said Sheryl Cherico, President of the Georgia Breast Cancer Coalition Fund charity.
BABC sells off-the-rack designer wedding dresses up to 80% off retail. Dresses are new, samples, or certified pre-owned and retail for $99 to $999 with couture dresses up to $2,999. The average retail price is just $600 versus $1700 for the average retail price for a new dress. Designer Wedding Dresses are donated from caring bridal salons and individuals and who want to support breast cancer charities nationwide while also receiving a charity tax write-off.