SACRAMENTO, Calif.--(BUSINESS WIRE)--Superior Farms, the nation’s largest lamb producer, announced today that Bob Mariano has joined the company as the new Director of Marketing. Formerly with Raley’s, Mariano’s extensive retail marketing portfolio spans 16 years with the Sacramento-based retailer where he most recently served as Director of Omnichannel Production.
Anders Hemphill, Vice President of Marketing & Brand Strategy for Superior Farms, led the search. “I’m pleased to announce that Bob Mariano has joined Superior Farms as our new Director of Marketing. Bob comes to us with a wealth of digital marketing and customer engagement experience. His experience with a significant retailer will provide us with good perspective on connecting and communicating with our retail customers. Bob’s expertise will be instrumental in our ongoing social media strategy, website design and customer engagement activities.”
In addition to directing all marketing initiatives, Hemphill also spearheads innovation for Superior Farms as the company continues to drive consumers’ growing taste for American lamb. The addition of Mariano will build upon the team’s current strengths, while also bringing greater insight to the ever-changing landscape of retail supermarkets. “Lamb is hot right now and Superior Farms has played a leadership role in creating products that meet consumers’ evolving tastes, while syncing with their lifestyle needs,” says Mariano. “I look forward to working with Anders and the entire Superior Farms team to continue to implement relevant marketing campaigns that tell our story and inspire more consumers, chefs, foodservice directors and the like to try our lamb.”
Superior Farms, founded in 1964 with headquarters in Sacramento, California, is North America’s largest, and most sustainable, processor and marketer of lamb. The company is the recognized leader in the retail and foodservice markets it serves, providing products and services to customers throughout the United States, Canada, and more than 10 countries. The company has approximately 400 employee-owners at its nationwide network of facilities and offices. An ESOP Company (Employee Stock Ownership Plan), Superior Farms is an employee-owned company whose members take pride in their individual roles and contributions to the company’s success. The Superior Farms’ family of brands includes, Superior Farms, Cascade Creek and Farmer’s Mark. Twitter: @eatlamb