DUBLIN--(BUSINESS WIRE)--The "Global Premium Messaging Market - Forecasts from 2017 to 2022" report has been added to Research and Markets' offering.
The premium messaging market was valued at US$57.872 billion in 2017 and is expected to grow at a CAGR of 5.16% to reach a market size of US$74.410 billion by the year 2022
Premium messaging is referred to a special program which can be subscribed by giving an additional fee. For such subscription, an increased amount is charged for the service which either reflects on the bill if the phone is postpaid or is deducted from the prepaid credit.
The premium messaging services are widely used for participation in various types of contests or lucky draws being broadcast on TV or radio, for spoil alerts, horoscopes, weather alerts or to participate in the interactive radio or TV shows. Moreover, premium messaging are mostly text based and are also used for making donations, subscription or voting services.
Few factors including rising subscription base of mobile services, emphasis on improving customer interaction and wide utilization of communication devices are responsible for the global growth of premium messaging market. Moreover, the cost-effectiveness of SMS coupled with continuously dropping prices of premium messages and instant delivery of messages are some factors contributing to the market growth significantly. However, increasing instances of mobile messaging spam and adoption of illegitimate routes for sending messages can hamper the market growth.
Key Topics Covered:
2. Research Methodology
3. Executive Summary
4. Market Dynamics
5. Global Premium Messaging Market Forecast by Application (US$ billion)
6. Global Premium Messaging Market Forecast by Traffic (US$ billion)
7. Global Premium Messaging Market Forecast by Industry (US$ billion)
8. Global Premium Messaging Market Forecast by Geography (US$ billion)
9. Competitive Intelligence
10. Company Profiles
- Dialogue Communications Ltd
- Infobip Ltd
For more information about this report visit https://www.researchandmarkets.com/research/rwhnqv/global_premium