Brazil B2C E-Commerce Market 2017 tells of the continued growth of online retail in Brazil, including predictions of a double-digit growth rate for at least the next four years.
Brazil is the largest online retail market in Latin America, and a leader among global emerging markets, a group in which it is predicted to maintain its fourth ranked position by E-Commerce sales through the middle of the next decade. The number of Internet connections is growing, but only about half of connected households made purchases last year, indicating growth potential, according to this report.
The rapid increase in the number of smartphones between 2011 and 2016 has widened the opportunity for online shopping. The report indicates that close to 75% of online shoppers make purchases with a mobile device.
The leading competitor on the Brazilian online retail scene is B2W Digital, through several popular online shops. B2W Digital is seeing increasing revenues through the marketplace model, which is gaining popularity among online shoppers. In second place in Brazilian B2C E-Commerce is Mercado Livre, which beats B2W Digital's Americanas.com by number of unique visitors, according to surveys cited in the report. China-based Aliexpress is the third ranking E-Commerce website among Brazilian shoppers.
One unique aspect of B2C E-Commerce in Brazil is the use of local payment method Boleto Bancario and credit card installment payments. Brazilian shoppers also watch carefully for added costs such as handling and delivery fees, and will readily abandon a shopping cart if they don't find their preferred payment method and expected delivery costs, according to surveys cited in this new report.
Key Questions Answered
- What are the growth projections for B2C E-Commerce sales in Brazil in 2017 and beyond?
- How large is E-Commerce's share of total retail sales in Brazil predicted to be by 2021?
- What are the top product categories in Brazilian B2C E-Commerce?
- Which payment methods are preferred by online shoppers in Brazil?
- Who are the largest online retailers in Brazil in terms of E-Commerce sales?
Key Topics Covered:
1. Management Summary
2. Overview & International Comparisons
4. Sales & Shares
5. Internet Users & Online Shoppers
- Alibaba Group Holding Ltd
- Amazon.com Inc.
- B2W Companhia Digital
- Cielo SA
- Cnova NV
- eBay Inc.
- Group Netshoes
- Lojas Americanas SA
- Magazine Luiza SA
- Mastercard Inc
- Mercado Livre
- PayPal Inc
- Privalia Venta Directa SA
- Submarino.com Ltd
- Via Varejo SA
- Visa Inc
- Walmart Brasil
- Walmart Stores Inc
For more information about this report visit https://www.researchandmarkets.com/research/f8k8hd/brazil_b2c