The global clickstream analytics market to decline at a CAGR of (13.65%) during the period 2017-2021.
The report covers the present scenario and the growth prospects of the global clickstream analytics market for 2017-2021. To calculate the market size, the report considers revenue generated from implementing clickstream analytics. It also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the market. The report also includes a discussion of the key vendors operating in this market.
According to the report, one driver in the market is detailed customer segmentation. One of the major reasons that companies are deploying clickstream analytics is that it provides personalized segmentation based on the users' online behavior. This enables businesses to customize their services and advertisements in accordance with the user profile. This improves the quality of user interaction, increases conversion rates, and leads to higher customer loyalty.
Clickstream analytics identifies user behavior and provides necessary data. This data, when used on mapping or predictive models, allows for detailed customer segmentation. It is important to identify the customer segments and focus the website toward their preferences to enhance the chances of a sale.
Other prominent vendors
- Adobe Systems
- AT INTERNET
- Verto Analytics
Key Topics Covered:
- Executive Summary
- Scope Of The Report
- Research Methodology
- Market Landscape
- Market Segmentation By Data Type
- Market Segmentation By Source
- Market Segmentation By Type Of User Tracking
- Geographical Segmentation
- Key Leading Countries
- Decision Framework
- Drivers And Challenges
- Market Trends
- Vendor Landscape
For more information about this report visit https://www.researchandmarkets.com/research/crcsxx/global