Global Clickstream Analytics Market 2017-2021 with Google, IBM, Microsoft & Oracle Dominating - Research and Markets

DUBLIN--()--The "Global Clickstream Analytics Market 2017-2021" report has been added to Research and Markets' offering.

The global clickstream analytics market to decline at a CAGR of (13.65%) during the period 2017-2021.

The report covers the present scenario and the growth prospects of the global clickstream analytics market for 2017-2021. To calculate the market size, the report considers revenue generated from implementing clickstream analytics. It also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the market. The report also includes a discussion of the key vendors operating in this market.

According to the report, one driver in the market is detailed customer segmentation. One of the major reasons that companies are deploying clickstream analytics is that it provides personalized segmentation based on the users' online behavior. This enables businesses to customize their services and advertisements in accordance with the user profile. This improves the quality of user interaction, increases conversion rates, and leads to higher customer loyalty.

Clickstream analytics identifies user behavior and provides necessary data. This data, when used on mapping or predictive models, allows for detailed customer segmentation. It is important to identify the customer segments and focus the website toward their preferences to enhance the chances of a sale.

Key vendors

  • Google
  • IBM
  • Microsoft
  • Oracle

Other prominent vendors

  • Adobe Systems
  • AT INTERNET
  • SAP
  • Splunk
  • Talend
  • Verto Analytics
  • Vlocity
  • Webtrends

Key Topics Covered:

  1. Executive Summary
  2. Scope Of The Report
  3. Research Methodology
  4. Introduction
  5. Market Landscape
  6. Market Segmentation By Data Type
  7. Market Segmentation By Source
  8. Market Segmentation By Type Of User Tracking
  9. Geographical Segmentation
  10. Key Leading Countries
  11. Decision Framework
  12. Drivers And Challenges
  13. Market Trends
  14. Vendor Landscape
  15. Appendix

For more information about this report visit https://www.researchandmarkets.com/research/crcsxx/global

Contacts

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press@researchandmarkets.com
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For GMT Office Hours Call +353-1-416-8900
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Related Topics: E-Business

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: E-Business