EDMONTON, Alberta--(BUSINESS WIRE)--To support the Canadian community, Black Rifle Coffee Company Canada (BRCC Canada) announces their soft launch with an 18K pounds of coffee giveaway (worth approximately $75,000), new release of their first custom “Little Warriors Blend,” and sponsorship of “Little Warriors” September 30 event. The company is the first global partner for the Black Rifle Coffee Company (Salt Lake City, Utah) that was started by veterans and first responders.
Some of the Canadian protector groups who’ve already received free coffee from Black Rifle Coffee Company Canada include Canadian Soldiers in Iraq, Edmonton Police, Firefighters, and Alberta RCMP detachments.
Black Rifle Coffee Company Canada CEO and Canadian native Darren Weeks emphasized, “We’re honoured to be working with Black Rifle Coffee Company, and appreciate their support of our soft launch coffee giveaway honouring our Canadian protectors (military, veterans, first responders, and EMS).”
For Little Warriors’ “UnMasking The Myths” September 30th event, BRCC Canada is proud to be the KeyNote Sponsor ($10,000) and will give away 300 bags of their new “Little Warriors Blend.” Little Warriors’ mission is to protect children from sexual abuse, and a portion of BRCC Canada profits will benefit this charity.
Black Rifle Coffee Canada is premium, roast-to-order, edgy coffee that represents the lifestyle of our protectors. When BRCC Canada fully launches this fall, the website will offer 7 premium roast flavors including Just Black, Beyond Black, AK-47, and some distinct Canadian-only blends and merchandise.
BRCC Canada will hire Canadian veterans and Customer Service Representatives, and will ship locally from Alberta, Canada. To ensure a high-quality brand, BRCC Canada will continue to work closely with BRCC in Salt Lake City.
About Black Rifle Coffee Company Canada
Black Rifle Coffee Company Canada (BRCC Canada) is a new, premium coffee enterprise in Canada, and is the first global partner of Black Rifle Coffee Company (Salt Lake City, Utah). BRCC Canada offers a premium, roast-to-order coffee that anyone can order online as an individual purchase or sign up for a monthly subscription with home delivery. BRCC Canada will also support two charities, Little Warriors and Warriors Heart Foundation, who will receive a portion of the profits. https://blackriflecoffee.ca
About Darren Weeks
Darren Weeks is the CEO/Founder of Black Rifle Coffee Company Canada (BRCC Canada), CEO of Fast Track Group Canada, Author of “The Art of Raising Capital,” and “Rich Dad” Advisor to Robert Kiyosaki (“Rich Dad Poor Dad”). His Fast Track Group of companies were listed as one of the fastest growing companies in Canada for the profit of 100 and 200 records for three years from 2010 to 2012 in a row, with growth of over 800% in less than 5 years. Weeks is on the Honorary Advisory Board of Warriors Heart Foundation (private addiction and PTSD treatment for veterans and first responders). http://www.darrenweeks.com