HOUSTON--(BUSINESS WIRE)--Houston-based brand experience firm, BrandExtract, was recognized for developing this year’s best digital experiences in various industries by receiving seven 2017 WebAwards. The firm reported 2017 was its best WebAward competition, winning two Best of Industry awards and Outstanding Website Developer WebAward.
BrandExtract received WebAwards for the following clients:
- Transocean – Best Energy Website
- ABS Group – Best Other Website
- Zachry – Outstanding Website
- Helios OcciGuide – Outstanding Website
- Antelope Oil Tool & Mfg. Co. – Outstanding Website
- Hanszen Laporte – Legal Standard of Excellence
- ECC Association – Events Standard of Excellence
“Creating award-winning websites isn’t our main goal. Instead, we aim to provide the best digital experience that accurately reflects our clients’ brands and grows their visibility in the industry,” says Malcolm Wolter, partner and vice president, digital at BrandExtract. “The Web Marketing Association has acknowledged high-quality interactive websites since 1997, and being recognized is an added value to the products we create for our clients.”
Awards are determined by an expert panel of judges who evaluated thousands of entries across 96 industry categories and 52 countries. The websites were judged on seven criteria: design, innovation, content, technology, interactivity, copywriting and ease of use. Entries with the highest score in each industry receive the Best of Industry award, followed by the Outstanding Website WebAward and Standard of Excellence WebAward.
“It’s always about more than creating a website – it’s about transforming our clients’ brands and engaging their audiences in meaningful ways. Internally, we’re constantly pushing one another to fulfill their objectives and enhance every brand touchpoint,” says Bo Bothe, president and CEO of BrandExtract. “The WebAwards competition reflects our level of commitment to driving measurable outcomes for our clients.
Since its founding in 2005, BrandExtract has won thirty-three WebAwards, more than any other Houston agency. Earlier this year, the firm received an AMA Crystal Award for best Website: Business-to-Business: Agency for its client, ABS Group.
BrandExtract is a brand experience firm that creates new opportunities for companies, transforms them and grows their influence. The company analyzes all customer touch points — from operations and service to promotions and sales — to help clients understand and manage their entire brand experience. The firm uncovers the core elements of a business in order to build a brand that engages stakeholders and motivates growth. Visit BrandExtract.com for more information.