NEW YORK--(BUSINESS WIRE)--Just 15 months after launching an initiative to spur registrations on its product sourcing and supplier selection platform, the Thomas Network at Thomasnet.com has surpassed a half million registered industrial/B2B users. Registration helps Thomas more thoroughly identify its audience by such things as job function, location and industry, which enables Thomas advertisers to get accurate and actionable ROI reports in regard to their programs on the platform.
“The growth of ad fraud has made it difficult for online advertisers to know whether they’re reaching buyers or BOTS,” explained Tony Uphoff, President and CEO of Thomas. “In addition to scrubbing any BOT traffic out of our data on Thomasnet.com, having registered users lets us show suppliers the true ROI of the programs they run with us.”
While the platform at Thomasnet.com is free for anyone to use, registering gives users access to more in-depth supplier information and enhanced sourcing tools.
As of September 2017, over 60 percent of users on Thomasnet.com were registered users, and the percentage is climbing as the platform adds between ten thousand and twelve thousand new registrants every month. In an indication of its relevancy among the next generation of buyers, engineers, and other supply chain professionals, 1 in 4 of all registered users on Thomasnet.com are between the ages of 25 and 34.
“Every two seconds, a buyer or engineer visits Thomasnet.com to look for a new supplier,” said Uphoff. “From evaluating suppliers, downloading content, submitting RFIs and more, the real-time actions they take on our platform give us a tremendous amount of data and insight into what today’s industrial buyers are looking for. Every new user just makes our Network that much more valuable to us, to our users and to our advertisers.”
To learn more, to register, or to get your company listed as a supplier, visit Thomasnet.com.
Thomas Publishing Co. LLC provides solutions to connect B2B buyers with industrial suppliers. These include Thomasnet.com, industry’s largest Product Sourcing and Supplier Selection platform with information on over 500,000 North American suppliers and more than 6 million products. The company also provides award-winning full-service marketing services, digital product data syndication solutions, and has built more than 5,000 websites for industrial manufacturers and distributors. Thomas delivers original content to help marketers and supply chain professionals make better decisions, through leading titles including Inbound Logistics, Industrial Equipment News (IEN), and Your Industrial Daily.