With 600 million gamers (nearly 2x the population of the US), the Chinese games market is the single-most important market in the world for games, and PC online games remain at the heart of China's digital games market. With more than $15 billion in 2016 and new growth projected each year, the PC online games market China presents a great opportunity for global game developers and publishers. However, it's critical that foreign companies wanting to market games in China understand the market.
Key takeaways from the analysis:
- Despite the rapid ascent of Mobile games and the legal launch of consoles in 2015 after a 14-year ban, PC Online games remain at the heart of China's digital games market.
- PC Online games generated $15 billion in 2016 and the market is projected to grow each year. Flat revenue growth does not reflect strong usage of PC games, rather it reflects lower paying ratios, higher ARPPU and lower cost of popular genres of games such as MOBA, FPS and Strategy.
- MMORPGs are in decline as younger gamers have embraced MOBA, FPS and Strategy games. Gamers have historically spent more to play MMORPGs and now are falling out of favor.
- Esports has become a driver of demand for PC Online games, and is also a driver in the uptick of use of I-cafes to play PC games. This is rising the ocean too, as other industries emerge to support esports (stadiums, I-cafes, streaming, etc).
2017 topic reports include:
1. PC Online Games
2. Mobile Games
3. TV-Based Games
4. Esports (including I-cafes)
5. Virtual Reality/Augmented Reality
For more information about this report visit https://www.researchandmarkets.com/research/35q2t2/2017_china_topic