LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Overton’s, the world's largest watersports and marine accessories company, and Major League Baseball today announced a new partnership naming Overton’s the Official Marine and Watersports Company of Major League Baseball. The new deal is part of a multi-year agreement between MLB and Camping World Holdings (NYSE: CWH) and select business brands in their portfolio.
This long-term partnership includes major licensing and retail components that will feature officially licensed MLB products sold at Overton’s and other CWH retailers. Camping World brands are also granted rights to produce MLB licensed items themselves in a variety of consumer product categories.
Marcus Lemonis, CEO of Camping World Holdings and star of CNBC’s “The Profit” said, "It is an honor to work with Major League Baseball, one of the most historic leagues in American sports. We look forward to working with the organization, starting with this year’s Postseason and leveraging our extensive experience with outdoor enthusiasts around the country to create and provide the best game day experience to its sports and outdoor loving fan base."
With this new agreement, Camping World plans to expand its brand awareness with an integrated marketing program that will reach millions of MLB fans through broadcast, digital, social, mobile and in-ballpark platforms. This includes LCS broadcast networks TBS, FOX and FS1, as well as MLB Media assets MLB Network, MLB.com and MLB Advanced Media mobile apps.
“We are looking forward to ‘The Profit’ bringing his special vision and energy to MLB for new fan promotions surrounding the LCS, Spring Training and more,” said Noah Garden, MLB Executive Vice President, Business. “As we prepare to begin another memorable October of Postseason baseball, this is the perfect time to welcome Camping World to the MLB Family with a fully integrated partnership that will increase their brand awareness and deliver MLB products into their retail locations.”
About Camping World Holdings
Camping World Holdings, headquartered in Lincolnshire, Illinois, is the leading outdoor and camping retailer, offering an extensive assortment of recreational vehicles for sale, RV and camping gear, RV maintenance and repair and the industry’s broadest and deepest range of services, protection plans, products and resources. Since the Company's founding in 1966, Camping World has grown to become one of the most well-known destination for everything RV, with over 135 retail locations in 36 states and comprehensive e-commerce platform. Coupled with an unsurpassed portfolio of industry-leading brands including Gander Outdoors, Good Sam, Overton’s, The House and Windward/W82, Camping World Holdings has become the synonymous with outdoor experiences. Camping World’s stock is traded on the New York Stock Exchange under the symbol "CWH".
Launched in 1976 in Greenville, North Carolina, Overton’s is America’s Marine and Watersports Superstore offering over 50,000 products and accessories from the best suppliers in the industry. Overton’s customers can shop online anytime at Overtons.com or at retail stores in Greenville and Raleigh, North Carolina. With a name widely recognized and respected in the industry, Overton’s is planning several more locations and is looking to expand its wide selection of marine and watersports products online to better serve its customers.