LONDON--(BUSINESS WIRE)--A leading neuromonitoring devices company wanted to develop new products and enter new market segments. The client was facing challenges in measuring the information gained from different markets and introducing their products in the market. Infiniti leveraged market segmentation strategies to understand the factors impeding market growth and form strategies to overcome these challenges.
Increasing opportunities in the medical device industry have influenced manufacturers to enter and explore new market segments. Market segmentation helps manufacturers to keep up with the competition and allows them to develop new products to address consumers’ demands. Through market segmentation, organizations can identify target customers and efficiently allocate resources. Conducting an effective market segmentation allows organizations to discover niche markets and identify new ways of reaching their target customers.
According to Infiniti Research’s market segmentation analysis experts, “The growth in technology has forced the medical device manufacturers to develop innovative business models to reach the target customers.”
Request a free brochure to see how Infiniti Research’s solutions can help you
This market segmentation analysis provided benefits that helped the client to:
- Identify the potential market segments and evaluate the needs and wants of different market segments
- Discover new segments, market niches, and business opportunities
- Devise new ways of positioning the products across different target audiences
- To read more, request a free proposal
This market segmentation analysis offered predictive insights on:
- Positioning their products across different niche market segments
- Identifying ways to segment and approach the market in an effective manner
- Identifying the potential competitors and devising effective marketing strategies
- To read more, request a free proposal
View the full market segmentation study here : https://www.infinitiresearch.com/casestudy/market-segmentation-analysis-neuromonitoring
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
