TORONTO--(BUSINESS WIRE)--AST, a full-service, tech-enabled leader in equity servicing solutions, today announces the Canadian launch of a unified corporate identity for its North American operations. As part of this enterprise-wide rebranding, CST Trust Company has relaunched as AST Trust Company (Canada) and has adopted the brand name AST.
The new brand and a newly redesigned corporate website reflect the significant expansion of AST’s services in recent years as well as their integration under a dynamic, unified structure. AST’s new brand identity leverages the aggregate strength of its businesses, which allows the firm to offer a comprehensive suite of services that can support companies throughout their entire lifecycle. Clients and investors will benefit from an improved user experience and the enhanced capabilities of AST’s website and online portals.
“We became a market leader by helping our Canadian customers develop a strategic approach to every business challenge,” said Margot Jordan, President & CEO of AST Trust Company (Canada). “As AST, we will continue our industry leadership by providing client-focused and technologically advanced professional services.”
Brian Longe, President & CEO of AST, added: “The new AST brand reflects our enhanced scope and our ability to provide a diverse set of services. At the same time, it shows that we as a company are more integrated and innovative than ever before, allowing us to deliver the best possible offerings and customer service to our clients. Our new tagline, ‘Maintain Your Momentum,’ speaks to our focus on providing services to support our clients at all levels and stages of their business lifecycle.”
The new AST brand will encompass virtually all of the firm’s products and services in Canada, including transfer agency, employee plan, corporate actions, ownership intelligence, corporate trust and structured financial services. D.F. King Canada will be referred to as D.F. King, an AST Company.
About AST (Canada)
With offices in Toronto, Montreal, Calgary and Vancouver, AST Trust Company (Canada) (AST) provides issuers global solutions through local access points. AST provides fully integrated services that include comprehensive stock transfer, corporate trust, employee plan services, corporate proxy solicitation and advisory solutions, information agent, shareholder identification, asset recovery, and investment management offerings to public issuers and shareholders.
For more information, please visit: https://astfinancial.com/ca-en.
