Call of Duty Endowment Launches in UK to Help Veterans Find High-Quality Employment

First Digital Personalisation Pack Available in UK on September 8th with Proceeds Received by Activision Going to Endowment Programmes

SANTA MONICA, Calif.--()--The Call of Duty™ Endowment, a US charitable fund that provides grants to help veterans find high-quality employment, is expanding its support to the UK.

The Call of Duty Endowment (“The Endowment”) is a non-profit, private foundation founded in 2009 by Bobby Kotick, the CEO of Activision Blizzard. It is co-chaired by General James L. Jones, former NATO Commander and National Security Advisor to President Barack Obama and is led by Dan Goldenberg, a veteran and captain in the US Navy Reserve.

The Endowment was initially established in the US to identify and fund best-in-class organisations to place 25,000 veterans in jobs by the end of 2018. That goal was met two years early, and has subsequently and ambitiously been revised to placing 50,000 veterans into high-quality jobs by 2019.

Providing more than £19 million pounds in funding and other support to best-in-class non-profit organisations, the programme has placed more than 37,000 US veterans into full-time jobs with an average 2016 starting salary of £42,000. As a result, the Endowment has helped veterans capture over £1.3 billion in first year salaries and demonstrated the value of veterans in the civilian workplace to companies across the US.

The expansion of its activities to the UK will seek to identify and forge partnerships with a select group of UK charities, to be announced in the coming months.

To fund UK Endowment programmes, Activision today announced The Call of Duty Endowment Double Duty Calling Card for Call of Duty®: Black Ops III is available in the UK. Designed by Treyarch, the animated Calling Card allows players to view a service member transform before their eyes from a uniformed warrior to a civilian on their way to work, showing their donation’s meaningful impact on the veteran community. In addition to the animated Calling Card, the pack includes three rare supply drops. All proceeds received by Activision, as a result of sales of these digital items to UK consumers, will go towards Endowment programmes dedicated to finding veterans high quality work.

“Our expansion to the UK was a natural move–with a long-standing ally whose armed forces have served so closely with those of the US,” said Dan Goldenberg, Executive Director of the Endowment.

Through its Seal of Distinction program, enabled via a pro bono relationship with Deloitte, the Endowment identifies and evaluates veteran-serving non-profit organizations that effectively connect recent military veterans with real career opportunities. UK application criteria include:

  • Organisation must undergo a review and evaluation process, as well as have a mission that includes directly assisting unemployed and underemployed veterans to find high quality jobs;
  • Group must complete an application, provide requested documentation and be prepared to submit to verification procedures by Deloitte; and
  • Applicants will be assessed by metrics including, the number of veterans placed in jobs, the quality of those placements, average cost-per-placement, average starting salary, six-month retention rate, and a variety of organisational, financial and other health indicators and requirements.

Winners receive a £23,000 unrestricted grant that supports their organisation’s efforts to place veterans in meaningful jobs followed by the opportunity to earn restricted grants that have historically averaged more than £450,000.

About Activision Blizzard:

Activision Blizzard, Inc., a member of the Fortune 500 and S&P 500, is the world's most successful standalone interactive entertainment company. We delight hundreds of millions of monthly active users around the world through franchises including Activision's Call of Duty®, Destiny and Skylanders®, Blizzard Entertainment's World of Warcraft®, Overwatch®, Hearthstone®, Diablo®, StarCraft®, and Heroes of the Storm®, and King's Candy Crush™, Pet Rescue™, Bubble Witch™ and Farm Heroes™. The company is one of the Fortune "100 Best Companies To Work For®." Headquartered in Santa Monica, California, Activision Blizzard has operations throughout the world, and its games are played in 196 countries. More information about Activision Blizzard and its products can be found on the company's website,

About the Call of Duty Endowment:

The Call of Duty Endowment is a non-profit foundation co-founded by Bobby Kotick, CEO of Activision Blizzard. The Endowment helps veterans find high-quality careers by supporting groups that prepare them for the job market and by raising awareness of the value vets bring to the workplace. For more information about the Call of Duty Endowment, please visit

ACTIVISION and CALL OF DUTY are trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Blizzard's expectations, plans, intentions or strategies regarding the future, including statements about the availability and features of the The Call of Duty Endowment Double Duty Calling Card, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.


Rubenstein Communications
Joy Phillips, 212-843-8096

Release Summary

Call of Duty Endowment Launches in UK to Help Veterans Find High-Quality Employment. First Digital Personalisation Pack Available in UK September 8.


Rubenstein Communications
Joy Phillips, 212-843-8096