SAN FRANCISCO--(BUSINESS WIRE)--Bay Area leader, Aaron Sklar, joins Giant Creative/Strategy, LLC as Vice President, Brand Experience, bringing with him an innovative approach to healthcare design and naturally strategic mindset. In his new role, Sklar will focus on expanding Giant's Brand Experience offerings to further meet the marketplace’s need for compelling brand narratives and engaging, purposeful design.
“Aaron has proven he can use his expertise to unlock the hidden potential of brands via meaningful conversations that drive loyalty,” said Giant President Adam Gelling. “Aaron is the ideal person to have at the crossroads of healthcare and strategic design. We look forward to watching Giant's capabilities grow under Aaron's leadership."
Over his career Sklar has helped build companies’ internal and external capabilities. Sklar recently managed the UX/UI design team as VP of Design at health web- and mobile-tool start-up Welltok. He also held key design positions at Healthagen and IDEO. Currently, Sklar is involved in Prescribe Design, a professional design healthcare networking group he co-founded. Among his professional successes, Sklar has engaged in notable speaking opportunities and written published articles related to his healthcare design background.
“My background in human factors created a foundation of empathy for people in all stages of the healthcare process,” Sklar said. “I’m passionate about using design thinking to improve people’s quality of life while examining the behavioral challenges that inspire innovation in the healthcare arena.”
Giant is the largest full-service independent healthcare communications agency on the West Coast, with on-the-ground presence across the US and in Geneva. Recognized as an invaluable partner to clients and brands across the full spectrum of healthcare, Giant delivers significant and measurable results through high-impact, cross-channel customer experiences.