OMAHA, Neb.--(BUSINESS WIRE)--Hayneedle.com, a leading online retailer of indoor and outdoor home furnishings and décor, announced today the launch of its new iOS mobile app, providing consumers a smarter way to shop the pieces they love for the place they love most.
The Hayneedle app includes a visual search functionality that helps customers find exactly what they’re looking for, and then make a purchase with a simple click of a button.
“We have an opportunity to create an experience for our customers that makes shopping for their homes more enjoyable. With the app’s visual search functionality, consumers can take an image of a piece of furniture they like in a friend’s home or even from a magazine, and they will then be provided with similar products they can directly purchase from hayneedle.com,” says Ryan Paulson, VP of Technology for Hayneedle.
In addition to its visual search capabilities, the Hayneedle app provides other benefits including the ability for users to search based on their style preferences, save items to a favorites list and complete their purchase quickly and securely via Apple Pay. Users are also offered the convenience of having instant access to Hayneedle’s best prices and limited time offers in the ‘Deals’ section of the app.
“We continue to stay focused on bringing new solutions to the market that immediately benefit all our customers, making shopping for the home better, easier and more convenient,” continued Paulson. “Our app will continue to evolve as we work closely with our customers to understand how they are engaging with it and where we can expand the functionality to provide the best online shopping experience in the industry.”
To download Hayneedle’s mobile app on an iPhone device visit hayneedle.com/mobile-app.cfm.
What started in 2002 as hammocks.com has evolved into hayneedle.com today - one of the nation's leading online retailers for indoor and outdoor home furnishings and décor, offering a deep assortment from brands customers trust plus its own unique, quality furniture designs at affordable prices. Based in Omaha, Nebraska, the company employs more than 1,000 people nationwide and is part of the Walmart family of brands. Learn more at hayneedleinc.com and explore hayneedle.com to find pieces you'll love for the place you love most.