The research study covers the present scenario and growth prospects of the global fetal Dopplers market for 2017-2021. Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The global fetal Dopplers market is likely to witness a steady growth during the forecast period. The increase in incidence of multiple pregnancies and premature births has increased the demand for fetal Dopplers worldwide. The rising awareness among people and the availability of cost-effective equipment are also driving the market growth. The high cost of manufacturing, licensing, and the need for clinical trials to establish the efficacy of the products are the major barriers for new entrants, especially in developed countries. This has led to the emergence of many small companies in China, owing to low production cost, labor cost, and low clinical trial cost, which will, in turn, reduce the costs of fetal Dopplers in the market.
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Technavio analysts highlight the following three factors that are contributing to the growth of the global fetal Dopplers market:
- Increasing number of pre-term births
- Acquisition of small specialized hospitals by Tier 1 hospitals
- Increased focus on online promotional and marketing strategies
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Increasing number of pre-term births
Cases of premature births are on the rise in most countries. Premature infants face short and long-term complications as their organs are immature and not prepared to support life in the extra-uterine environment. Such cases can be avoided by using fetal Doppler by continuously monitoring the fetus. In such cases, the fetal heart /rate is checked through Doppler.
A study conducted by the University of Missouri at Kansas City, and Director, Children’s Mercy Bioethics Center, Children’s Mercy Hospital and Department of Health Studies, University of Chicago, US, in 2011, found that the number of premature births is increasing in the US. The study also found that there is a tendency of fetal mortality after 20 weeks of gestation.
Acquisition of small specialized hospitals by Tier 1 hospitals
The growing acquisition of small hospitals by Tier 1 hospitals has impacted the growth of the global fetal Dopplers market positively. Tier 1 hospitals acquire small specialized hospitals, which helps to train the healthcare staff. This has also helped the small hospitals to meet patient needs more effectively and use a range of advanced patient monitoring equipment such as ultrasound systems, benchtop Doppler systems, and portable Doppler devices.
Srinivas Sashidhar, a lead medical imaging research analyst at Technavio, says, “The brand name of large hospitals attracts many people to opt for healthcare services from them. These hospitals purchase equipment in bulk. They prefer portable fetal Dopplers as they do not require highly skilled professionals and can be easily handled by midwives. The presence of skilled physicians and clinicians in these hospitals will encourage more people to opt for these hospitals.”
Increased focus on online promotional and marketing strategies
“The online marketing and promotional strategies adopted by vendors have provided better accessibility of their products to end-users, which has further increased the sales. For instance, Edan, a US-based fetal Doppler manufacturing company sells its products in India through e-commerce websites such as Snapdeal,” says Srinivas.
Many large and small vendors are selling patient monitors online. The products available online are also given with the manufacturer's warranty. Therefore, the online selling of vital signs monitors such as fetal Dopplers can boost the sales and revenue of vendors.
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