DUBLIN--(BUSINESS WIRE)--The "Retail Analytics Market by Application (Merchandising Analysis, Customer Analysis, Performance Analysis), Business Function (Finance, Sales, Marketing, Supply Chain and Store Operations), Component, End-User, and Region - Global forecast to 2022" report has been added to Research and Markets' offering.
The retail analytics market size is expected to grow from USD 3.52 billion in 2017 to USD 8.64 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 19.7%.
Advancement in technologies such as machine learning, artificial intelligence (AI), and augmented reality, increased use of data-intensive platforms, and rapid adoption of social media are some of the factors that have significantly fuelled the growth of retail analytics solutions. However, lack of skilled personnel and high initial setup costs are the restraining factors for the retail analytics market.
The key requirement toward the understanding of consumer behavior is getting the quantified data on real time consumer activities. Vendors providing consumer management analytics solutions consistently tracks quantity and frequency of product purchases, frequency and duration of customer visits, price sensitivity, mostly preferred areas of purchase, customer response to promotional activities, and many more.
The APAC region consists of countries such as China, India, Japan, South Korea, and others. Increasing digitalization and growing internet penetration have resulted in higher penetration of eCommerce retailers in the APAC region. In addition, the growth of faster internet service coupled with higher mobile uptake is creating stiff competition in the retail analytics market. The region is witnessing increasing demand for cloud-based analytics solutions owing to the increasing size of SMB retailers.
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Remium Insights
5 Market Overview and Industry Trends
6 Retail Analytics Market Analysis, By Application
7 Retail Analytics Market Analysis, By Business Function
8 Retail Analytics Market Analysis, By Component
9 Retail Analytics Market Analysis, By Deployment Model
10 Retail Analytics Market Analysis, By Organization Size
11 Retail Analytics Market Analysis, By End-User
12 Geographic Analysis
13 Competitive Landscape
14 Company Profiles
- 1010data, Inc.
- Angoss Software Corporation
- Bridgei2i Analytics Solutions Private Limited
- Fujitsu Limited
- Information Builders
- International Business Machines (IBM) Corporation
- Manthan Software Services Pvt. Ltd.
- Microsoft Corporation
- Microstrategy Incorporated
- Oracle Corporation
- Qliktech Technologies Inc.
- SAP SE
- SAS Institute Inc.
For more information about this report visit https://www.researchandmarkets.com/research/lxnrss/retail_analytics