MINNEAPOLIS--(BUSINESS WIRE)--Consumers don’t always do what they say they’ll do. That’s why, in 20 years of direct response advertising, Minneapolis-based Marketing Architects has never tapped into a focus group. Instead they’ve measured success by watching how real customers respond to their ads and actually spend their money. The agency announced a new hire today who will help enable an upgraded testing platform that reveals not only which ads are working, but why.
Joe Schrage was hired as an Editor for the Creative Team. In his new role, he will be working primarily on TV. Beyond making every spot look flawless, he’s also helping to provide a more granular level of creative testing to support their newly updated offering called Creative ESP (Emotive Solutions Platform).
Bringing another editor in house allows the agency to be more nimble as the new testing platform reveals which variables are making the maximum impact. He’s helping expedite a strategy that’s reinventing the way advertisers build brands while delivering ROI. Before crafting world-class creative for Marketing Architects, Joe worked for Terry L. Butz Creative and KWWL Channel 7 News.
“Joe is helping us identify which emotional triggers drive the biggest engagement for our advertisers,” said Rob DeMars, Chief Creative Officer of Marketing Architects. “When broadcast testing reveals a universal human truth that defines your brand, that insight can elevate all of your marketing channels.”
About Marketing Architects
Marketing Architects is a customer acquisition agency delivering bottom-line results to top-shelf brands through responsive audio and video advertising. Based in Minneapolis, they’re celebrating their 20th anniversary this year. With award-winning creative, media and conversion tech platforms combined under one roof, their clients receive breakthrough campaigns proven to funnel and convert customers with staggering efficiency. For more information about Marketing Architects, visit www.marketingarchitects.com.
Marketing Architects is a registered trademark of Marketing Architects, Inc.