FREMONT, Calif.--(BUSINESS WIRE)--Avidex, the 7th largest audio visual and technology systems integrator in the country, has appointed industry trailblazer and innovator Steve Alexander to lead its sales organization for Northern California.
Avidex provides industry-leading audio visual solutions and services to Fortune 500 corporations, including most of the Fortune Top 50 technology companies located in Silicon Valley and the San Francisco Bay Area.
With the addition of Alexander to its leadership team, Avidex is strengthening its market-leading position and assembling a world-class client sales organization that will drive new client acquisition and revenue growth. In addition to leading sales, Alexander will spearhead the introduction of Avidex’s industry-leading technical engineering and delivery capabilities to new potential clients and position the company for future growth.
Alexander joins Avidex following 11 years in leadership roles at Crestron, most recently as executive director of the Northwest sales territory. His guidance helped launch Crestron Digital Media and many other groundbreaking products. Alexander and members of his team were recognized company-wide as top performers and helped shape collaboration and presentation environments with many of the world’s leading companies. Previously, Alexander was national sales manager for Monster Cable, and he also served as vice president of AMX, a manufacturer of video switching and control devices.
“I have been privileged to work with some of the most innovative companies in the world on the specification, sale, installation and support of cutting edge presentation, communication and collaboration technologies,” Alexander said. “I look forward to leveraging this experience in leading an outstanding sales team while supporting Avidex’s clients throughout Northern California.”
Avidex President Shedan Maghzi said Alexander has demonstrated a proven ability to lead teams, drive company growth and provide innovative solutions with exceptional customer experiences. “We are excited to have someone of Steve’s caliber join our team. He brings extensive experience and relationships from across the AV industry to lead our sales team for Northern California, which continues to deliver new and advanced services to our clients,” Maghzi said.
About Avidex Industries LLC:
Avidex is an innovative leader in the design, integration, project management and support services of audio visual solutions for commercial, government and healthcare clients throughout the nation and with projects completed internationally across Europe and Asia. Avidex is headquartered in Bellevue, WA. For more information, visit www.avidexav.com.
Avidex is a division of Telerent Leasing Corporation, a national technology solutions integrator founded in 1957 and headquartered in Raleigh, N.C. Telerent is a wholly-owned subsidiary of ITOCHU International, Inc.