Morrie’s Automotive Announces Midwest Expansion

New dealerships work to enhance the automotive ownership experience through the Buy Happy® promise

MINNETONKA, Minn.--()--Morrie’s Automotive Group announced today plans to expand their Midwest presence with the addition of 5 new dealership locations and 6 new brands. The new dealerships, which will be located in Minnesota and Wisconsin, will be opened by the end of 2018. New locations will include:

  • Volkswagen La Crosse and Audi Lacrosse, La Crosse, Wisconsin (opening September 2017)
  • Mercedes of St. Paul, Maplewood, MN (opening October 2017)
  • Lincoln of West End, St. Louis Park, MN (opening January 2018)
  • Jaguar Richfield and Land Rover Richfield, Richfield, MN (opening late 2018)
  • West Bend Honda, West Bend, WI (opening late 2018)

“Through this expansion we’re not just adding new dealerships, we’re bringing new jobs to our communities, adding trusted brands to our portfolio and introducing the Morrie’s Buy Happy® approach of vehicle ownership to car buyers across Minnesota and Wisconsin,” says Karl Schmidt, CEO of Morrie’s Automotive Group. “Our goal is to enhance the ownership experience and bring an evolved approach to doing business that today’s car buyers expect.”

The plans for rapid growth, which are in partnership with Fremont Private Holdings, LLC, will bring more than 225 new jobs in the combined communities and additional development opportunities for existing employees.

Morrie's Automotive Group has experienced significant growth in recent years. In 2008, Morrie’s introduced the Buy Happy brand to the market which transformed the car-shopping experience with innovations including upfront, one-price selling, comprehensive details of every vehicle online, Buy Happy oil changes, complementary car washes and a lifetime powertrain warranty with every new vehicle.

"The Buy Happy promise, and everything it stands for, is a commitment to existing and new customers that Morrie's will continue to keep," said Schmidt. “It extends well beyond the initial sale.”

Buy Happy is rooted in the commitment to deliver “moments of happiness” throughout the entire ownership experience and to provide a refreshing alternative to consumer stereotypes.

About Morrie's Automotive Group
Morrie’s Automotive Group was founded in 1960 and is based in Minnetonka, MN. Morrie’s operation are rooted in its Buy Happy® philosophy, a commitment to bettering the car ownership experience and making meaningful connections with the motoring community. Morrie’s Automotive Group currently represents 11 new car brands including Aston Martin, Bentley, Cadillac, Ford, Genesis, Hyundai, Lincoln, Mazda, Maserati Nissan and Subaru at dealerships located in Minnesota and Wisconsin. The new additions of Audi, Honda, Jaguar, Land Rover, Mercedes and Volkswagen will bring the count to 17 brands. Visit to learn more.


Morrie's Automotive Group
Ben Robertaccio, 952-797-1335


Morrie's Automotive Group
Ben Robertaccio, 952-797-1335