Daymon Expands With Supplier Services

New Business Model Provides National Representation for Supplier Community

STAMFORD, Conn.--()--Global consumer retail leader, Daymon, is expanding its portfolio of services today to include national representation, an added service for select suppliers and brands across the United States.

The decision to extend national coverage to manufacturers of private brands as well as suppliers of niche, specialty and fresh products is a natural progression for Daymon, and its subsidiaries Interactions and SAS. Interactions provides innovative retail solutions and experiential marketing for retailers and brands around the world. SAS is Daymon’s merchandising services division that provides in-store programs for the world’s largest retailers and brands.

While Daymon will continue to focus on private brand strategy, it will now offer a cost-effective solution for suppliers to increase their reach and national footprint in the grocery, mass, drug, online and c-store channels. The service brings an all-inclusive approach to a previously fragmented industry.

“Suppliers should think of us as an extension of their marketing and sales organizations,” said Jim Holbrook, CEO, Daymon. “With our services, suppliers will be empowered with the tools necessary to enhance their retail value and agility without the fixed SG&A to provide those services. With our talent and technology driving insights and execution, we are offering an innovative solution to ensure that our suppliers get the maximum return on their investment."

Daymon’s portfolio of customized retail services, now available to suppliers, includes:

  • Strategy and insights
  • Global business management and sales support
  • Packaging and brand design
  • Comprehensive merchandising solutions
  • Consumer experience marketing

Daymon continues to be devoted to servicing the industry with unparalleled innovation, insights and technology solutions to meet the needs of the industry and its retail partners.

“As the industry evolves, so do the services we provide to the retail community,” said Holbrook. “For example, we have added enhanced services like digital content management, direct to office product sampling, and consumer driven analytical insights for our customers. While Daymon is fully committed to providing private brand management services to key retailers across the country, we also want to help suppliers grow their total business, regardless of location.”

For more information on services being supplied nationally contact Michael Taylor, President of Brand Development, at or 203-352-7940.

About Daymon:

Daymon provides global retail strategies and services that make the cash register ring. We are global leaders in building successful brands, and delivering high-impact experiential consumer marketing and in-store services. The company has a presence in over 15,000 retail locations, works with 10,000 suppliers, and 6,000 manufacturers across 50 countries. We currently handle more than 1,700 brands and 165,000 individual SKUs globally. For more information, please visit

About Interactions:

Founded in 1988, Interactions is the global leader in innovative retail solutions and experiential marketing for retailers and brands. With a workforce of more than 45,000 associates around the world, Interactions creates and executes nearly 3 million events every year, managing 5,500 events each day. Interactions offers integrated sales and marketing programs that engage consumers and provides insights into shopper behavior and customer service that enable retailers and brands to make smarter business decisions and drive significant sales increases. The company has offices around the globe and operates in North America, Europe, South Africa, Australia and Asia. Interactions is a subsidiary of Daymon, the world’s leading full-service, global retail branding and sourcing partner for retailers and manufacturers. For more information on Interactions, visit

About SAS:

SAS Retail Services develops merchandising service programs for the nation’s largest retailers and consumer brands in the United States and around the world. SAS Retail Services is headquartered in Orange, Calif., with a strong national footprint in all states and a global reach. We have more than 15,000 full- and part-time associates, which allows us to staff up or down as large-scale projects and initiatives require. Our clients depend on our technology, expertise, well-trained staff, and unbiased advice to execute their vision flawlessly every time. For more information, please visit


For Daymon
Emily Roy, 212-279-3115 x232


For Daymon
Emily Roy, 212-279-3115 x232