California Hispanic Chambers of Commerce (CHCC) 38th Annual Statewide Convention Will Honor Entrepreneurs, Community and Business Leaders August 24-25 in Sonoma County

The convention will feature workshops, keynotes by nationally recognized leaders, and celebrities like Cheech Marin and Oscar De La Hoya.

SACRAMENTO, Calif.--()--The California Hispanic Chambers of Commerce (CHCC), which represents the business interests of over 800,000 Hispanic-owned businesses throughout the State of California, will hold its 38th annual conference August 24 through August 25 at Sonoma County’s Doubletree by Hilton Hotel Sonoma Wine Country. The convention kicks off with a press conference at 10:30 a.m., on August 23, followed by two full days of workshops led by top leaders in the fields of business, technology, and entrepreneurship, as well as keynote addresses and appearances by the following special guests:

  • Benjamin Ramirez, who defended his business on a Hollywood street corner from racist and violent behavior, emerging as a leader in the small business community.
  • Cheech Marin, actor, director, comedian, author, and Chicano art collector
  • Oscar De La Hoya, 10-time boxing world champion, chairman and CEO of Golden Boy Promotions, who will garner the inaugural Entrepreneur and Community Excellence Award
  • Blanca Rubio, Assemblywoman representing California's 48th Assembly District
  • Susan Rubio, Baldwin Park Mayor Pro-Tem
  • Hector Barreto, Chairman of the Latino Coalition
  • Sandra E. Lopez, Vice President of Intel Sports Group

“This year’s convention theme, Building Bridges for a Stronger Tomorrow, speaks to the Hispanic business community’s legacy and vision of building meaningful relationships with people from all backgrounds across all disciplines and regions—not only to strengthen commerce, but also to positively contribute to society as a whole,” said Julian Canete, CHCC President and CEO. "In light of current events, the CHCC must lead all communities, and build bridges that cross over hate, bigotry and racial violence, and connect all communities to advance diversity, equity, educational and economic opportunity for a stronger tomorrow."

CHCC will recognize leaders in four categories: Regional Business, Latina Empresaria, Millennials & Innovation, and Chamber.

Regional Business Awards and awardees include:

  • Central Region: Entravision Communications
  • Northern Region: Perez Legal Documents
  • Inland Empire Region: Law Office of Bryan Owens
  • Southern Region: Mayor USA

Latina Empresaria Awards and awardees include:

  • Latina Hall of Fame, Amelia Ceja, Ceja Vineyards, Inc.
  • Latina Hall of Fame, Donna Zapata, Redwood Credit Union
  • Minerva Empresaria: Lucy Hernandez, Lucy Hernandez Consulting
  • Pioneer Empresaria: Jessica Maes-Zepeda, El Aviso Magazine
  • Rising Star Empresaria: Laura A. Arrona, Modern Woodmen Fraternal Financial

Millennials & Innovation Awards and awardees include:

  • Oscar De La Hoya Entrepreneurship & Community Excellence Award: Justino Mora
  • Hispanic Shark of the Year: Maria Salamanca

Chamber Awards and awardees include:

  • Corporate Advocate of the Year: Pacific Gas & Electric
  • Chamber of the Year: Central Valley Hispanic Chamber of Commerce
  • Executive of the Year: Reuben Franco, Orange County Hispanic Chamber of Commerce
  • John Aguilar Procurement Award: GC Micro
  • Chairman’s Award: Mayor Pro-Tem Susan Rubio & Asm. Blanca Rubio
  • CHCC Special Recognition: Benjamin “elotero” Ramirez

Whereas previous conventions have taken place at key cities in major metro areas, including San Francisco, San Diego, Sacramento, and San Jose, Sonoma County’s strong Hispanic business performance and influence on a local, state, and national level make it home to the event and its expected 3,000 guests—entrepreneurs, small business advocates, corporate representatives, community leaders, and government officials—for the first time.

“We are honored to have the convention here in Sonoma County,” said Jenny Chamberlain, President of the Hispanic Chamber of Commerce of Sonoma County. “Being selected for this significant event is a testament to the economic and social impact Sonoma County’s businesses, notably over 4000 Hispanic-owned ones, are making.”

To register for the convention or to inquire about the business expo, please visit or call (916) 444-2221.

All conference events will take place at Sonoma County’s Doubletree by Hilton Hotel Sonoma Wine Country, 1 Doubletree Dr, Rohnert Park, CA.



for California Hispanic Chambers of Commerce
Marcia Barahona, 415-312-8243

Release Summary

California Hispanic Chambers of Commerce 38th annual statewide convention will honor entrepreneurs, community and business leaders 8/24-8/25.


for California Hispanic Chambers of Commerce
Marcia Barahona, 415-312-8243