CHICAGO--(BUSINESS WIRE)--In a category better known for its pure, everyday function and dependability, Havas Chicago’s latest work for faucet leader Moen brings a modern, visual exclamation of innovation and style to the brand. The new work, “Inspired By,” brings Moen innovations to life through five compelling narratives designed to evoke emotion and provoke thought.
“We took a fresh creative approach by bringing drama and passion to a category known for speaking to audiences about lifestyle,” said Jason Peterson, Chairman and Chief Creative Officer of Havas Creative, U.S. “Moen’s innovations are strong but underappreciated. We created a bold, visual language to highlight the products and did so in ways to further modernize the brand and its emotional appeal.”
Havas’ modern marketing model allows the agency to operate faster and smarter, pushing brands like Moen to think outside traditional category lines and engage with their audience in different ways. In the first spot, “Power Clean, Inspired by Force,” visuals of a rumbling storm, a fire hose spigot, a powerful hammer and a focused female boxer demonstrate the incredible water pressure force behind Moen’s Power Clean™ technology for faucets. “Magnetix, Inspired by Attraction” incorporates the personal with the practical, as viewers watch people come together and flowers turn toward the sun. It illustrates the strong pull of magnets that allow Moen’s Magnetix™ handheld shower heads to easily release and snap back into the base. Three additional spots for three other Moen innovations will follow in 2018.
“Since its inception more than 75 years ago, Moen has had a proven history of innovation in the kitchen and bath business. These ads seek to remind people of the brand’s DNA and modernize it,” said Mark-Hans Richer, SVP, Chief Marketing and Innovation Officer at Fortune Brands Global Plumbing Group. “It’s just the beginning.”
The nationwide creative work spans TV, print, digital, social media and in-store collateral, and is geared toward connecting with millennial first-time home buyers. TV runs through 2018 on major networks, including CBS, HGTV, Food Network, USA and the Cooking Channel. There is also a print component in Elle Décor, HGTV Magazine and Better Homes & Gardens.
About Havas Chicago
Havas Chicago is an agency committed to reinvigorating iconic American brands through cultural relevance. We bring an unmatched understanding of Millennials’ mindsets and behaviors, and a passion for embracing the emerging trends shaping business and pop culture. Part of Havas Group, a leading integrated marketing communications agency and the first to be named Global Agency of the Year by both Advertising Age and Campaign in the same year, we fuse an independent spirit with global scale, and are united by a shared mission to be the world’s best company at creating meaningful connections between people and brands through creativity, media and innovation. Learn more at our website: www.chi.havas.com, or follow us on Twitter @HavasChi, Facebook and Instagram @HavasChi.
As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products, kitchen sinks and garbage disposals for residential applications – each delivering the best possible combination of meaningful innovation, useful features, on-trend styling and lasting value. In addition, Moen ® Commercial offers superior performing products that can deliver lower lifetime costs for today's facilities.
Moen is part of Fortune Brands Home & Security, Inc. (NYSE: FBHS), which creates products and services that help fulfill the dreams of homeowners and help people feel more secure. The Company's trusted brands include Moen®, Riobel® , ROHL® and Perrin & Rowe® under its Global Plumbing Group (GPG), Master Lock® and Sentry® Safe security products, MasterBrand Cabinets® and Therma-Tru® entry door systems. Fortune Brands holds market leadership positions in all of its segments. Fortune Brands is part of the S&P 500 Index. For more information, please visit www.FBHS.com.
Moen, the market leader in faucets and fixtures, continues to break new ground and set the bar for smart design.