NEW YORK--(BUSINESS WIRE)--Taykey, a real-time audience data company, announced today the availability of expanded access to its unique relevance data with the launch of both a free version of Taykey Intelligence that allows marketers to access all of Taykey's insights about what's most relevant for key audiences via a simple online sign-up, and Taykey 360, a new bundled subscription service, that allows users to more easily leverage Taykey’s real-time data across both analytics and real-time advertising.
The new, free version of Taykey Intelligence opens access to Taykey’s unique data set, which analyzes billions of digital activities across websites and social platforms to decode consumer interests in real-time. The free version of Intelligence requires marketers to choose from Taykey's predefined audiences rather than customize their own, but provides robust access to the platform’s modules, all designed to help companies unlock strategic insights from a massive breadth of digital activities to understand what matters most to key audiences right now and over time.
Taykey 360 provides holistic access to Taykey’s massive real-time relevance data set. For one monthly subscription fee, marketers can now access Taykey Intelligence Pro and Taykey's Data for Ads targeting segments on an unlimited basis via YouTube or their DSP. Marketers can now more easily discover what matter most to their audience and activate real-time media against those topics. The subscription model also makes it easier for programmatic buyers to apply Taykey’s data on an “always on” basis across their buys to improve contextual relevance and inventory quality for every impression. Taykey is launching it’s 360 offering with a 30-day free trial offer that will allow marketers to use all aspects of the bundled offering for one month at no cost to test the impact of the company’s targeting data and insights.
Commenting on the news, Amit Avner, founder & CEO of Taykey, stated, “This new offering was designed to create a win-win situation for Brands and Agencies. Brands benefit from the overall cost savings and agencies have the flexibility to use our data where it makes sense to boost KPIs Both parties can benefit from unlimited access to our premium Intelligence dashboard.”
As marketers learn about what matters most to them they can then take that knowledge to the next level and also use Taykey to activate their media against relevant content in real-time by tying together intelligence and activation.
Avner continued, “One key advantage of Taykey 360 is that media activation does not have to be tied to special events or limited to RFP-based planning cycles, and our targeting data can be leveraged more dynamically for programmatic buying. Given persistent industry challenges around inventory quality and relevance at scale, we see increasing demand for pricing models that will allow programmatic and YouTube buyers to leverage our data on a more “always on” basis. The subscription offers a unique solution for marketers to leverage our data as a mechanism for improving quality and relevance across all of their buys.”
Marketers upgrading to a paid Taykey Intelligence Pro subscription gain the ability to customize an unlimited amount of audiences in the platform and receive access to historical data for their audiences dating back over two years to 2015. Taykey’s combination of real-time and historical data in a flexible UI help companies understand what matters most to their target audiences so they can swiftly act on those key learnings.
This news comes on the heels of Taykey’s expanded programmatic allowing trading desks and other programmatic buyers to use Taykey’s real-time trend data to identify relevant and quality environments at scale with URL-level precision, but without the limited scale, complexity, and high cost that typically burdens traditional PMP approaches and whitelists. Brands using Taykey’s programmatic data have seen an more than a 40% improvement in viewability and a nearly 20% improvement in ad engagement according to Moat.
Taykey is a real-time audience data company that analyzes hundreds of millions of data points per day to discover what’s trending for audiences and how those interests change over time. Our solutions provide companies with intelligence surrounding the brands, people, products, and events most relevant to their target audiences and the ability to automatically align their digital advertising with those trends in real time. Founded in 2009, the company is headquartered in New York with offices in Herzliya (Israel), San Francisco, Chicago, and LA. Learn more at www.taykey.com.