Behalf Inc. Partners with FinWise Bank to Offer Small Business Loans

Deal Allows Behalf to Expand Business Credit Offering

NEW YORK--()--Behalf, a rapidly growing on-demand commercial credit platform, today announced its partnership with FinWise Bank.

Operating since 2013, Behalf is an alternative financing provider that facilitates commerce between business buyers and sellers. Driven by data and technology, Behalf allows merchant partners to offer business customers instant credit and flexible payment terms at the point of sale. Once approved, Behalf customers can use their credit line to fund purchases with virtually any vendor, including MasterCard accepting businesses.

“We founded Behalf in advocacy of small businesses and solving their working capital needs with innovative technology solutions is our central focus,” shared CEO and Co-Founder, Benjy Feinberg. “Partnering with FinWise allows us to expand our product offering and serve more customers with financial tools that help them grow.”

“Behalf’s talented people, technology, and acquisition channel will change the landscape of business lending,” added David Tilis, VP of Specialty Lending at FinWise Bank.

Behalf’s rapidly growing network of merchant acceptance partners—now several thousand strong—includes Best Buy For Business and B-Stock. SMBs can also apply directly for a Behalf line of credit at

About Behalf

Behalf is an alternative financing provider specializing in on-demand credit for business purchases. The Behalf solution seamlessly integrates with telesales and ecommerce workflows, presenting customers with a range of best-in-class payment terms at the point of sale. This solution, driven by data and technology, is proven to increase sales 10-20%. Behalf is headquartered in New York City with an office in Tel Aviv. Behalf has been recognized as a “Rising Star” among Deloitte’s Technology Fast 50 and was named “Best Online Business Lender” at the 2017 Tradestreaming Awards. For more information on how Behalf is transforming the way businesses buy and sell, visit

About FinWise Bank

Based in Sandy, UT, FinWise Bank, subsidiary of All West Bancorp, is a community bank and offers a broad range of services, deposit and loan products to the general public.


Crystal Eastman

Release Summary

Fintech Behalf partners with Finwise Bank to expand small business credit offering.

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Crystal Eastman