In this report, Technavio covers the market outlook and growth prospects of the global social media management software market for 2017-2021. The market is segmented based on deployment model, which include on-premises and cloud-based deployment.
Organizations adopt social media management solutions because of their advantages such as better use of social media analytics, improved management of dashboards, and availability of data recording facilities. These organizations are gradually shifting their IT resources from on-premise to cloud-based software-as-a-service (SaaS) solutions, to minimize upfront costs and scale up their IT infrastructure. Cloud computing solutions take shorter implementation time than on-premise software solutions. Organizations seek IT solutions that can be swiftly deployed and rapidly configured as per business requirements and market demand. This is expected to increase the demand for cloud-based social media management software.
Technavio’s ICT research analysts categorize the global social media management software market into the following segments by regions:
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Americas: largest social media management software market
“The Americas is the largest player in the global social media management software market due to the presence of important markets like the US and Canada. The US is the largest market worldwide, and many of the important players in the market, such as Sprout Social, Lithium Technologies, and Crowdbooster, are based in the US. Canada also plays a major role in the social media management software market in the Americas. Some of the major vendors in Canada are Hootsuite Media and SocialOomph,” says Amit Sharma, a lead analyst at Technavio for research on enterprise application.
Qebot is an Internet marketing service provider based in the US. The company uses social media management software developed by Sendible. It uses the white label social media management dashboard by Sendible, which is customizable and easy to use. Clients of Qebot were highly benefitted by the adoption of the social media management software as they were able to plan their social strategies much faster and monitor their social feeds better.
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Social media management software market in Europe
“Many companies in EMEA use social media management tools. For instance, Idunn is a digital marketing agency based in Romania. It uses social media management software developed by Sendible to manage multiple clients and users through a single dashboard with scheduling functionality with the help of social media software. Sendible's social media management software sends notifications to Idunn whenever changes happen to the application programming interface of a given social network,” adds Amit.
In EMEA, the UK was the largest user of social media management software. The growing penetration of smartphones and the rising use of social media management software as smartphone applications is a major reason for the growth of the market.
Social media management software market in APAC
China, Japan, Australia, South Korea, Malaysia, and India were some of the major players in the region's social media management software market and are expected to drive the growth of the market in APAC over the next five years.
The growth of domestic brands is one of the key reasons for the increase in the use of social media management software in China in the last few years. KAWO Technologies is a social media management software provider for Chinese social media platforms and is based in Shanghai, China. The company operates under the Mailman Group. The software solutions developed by KAWO Technologies are used by several companies to manage their social media accounts in Weibo and WeChat.
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