SAN ANTONIO--(BUSINESS WIRE)--Stirista announces its first update of its data-as-a-service solution for business marketers, Scout™ Version 2.0. Scout is a software plug-in that delivers access in real time to verified, current professional contact information – email, telephone and postal data – alongside LinkedIn and Twitter profiles of customers and prospects. It is designed to help both sales and marketing organizations capitalize on the insight-rich postings of these profiles.
“Since Scout’s launch last fall, we’ve seen clients benefit immediately from its application,” said Stirista CEO Ajay Gupta. “Sales professionals can visit profiles of customers and prospects to spot immediate and likely business needs, as well as professional histories, interests and affinities, and then promptly contact those individuals to have relevant conversations.
“Marketing organizations can identify tailored content needs of same prospects and customers, and create segmented approaches for outreach across single and multiple channels,” Gupta said. “Leveraging expressed interest on LinkedIn, and now Twitter, enables highly relevant conversations and makes Scout a useful, precise targeting tool for B2B [business-to-business] enterprises.”
Scout 2.0, which is available to Google Chrome users who have opened a Stirista Access account or as a sidebar search tool inside LinkedIn and Twitter, also includes other enhancements since its debut offering, among them:
- Triple-verified email, phone and mail data from Stirista’s proprietary and licensed sources, tapping more than 30 million contacts (primarily, United States);
- Daily reporting tools, so Scout users easily can access the most recent, immediate social media postings of customers and prospects –as well as competitive and partner intelligence; and,
- As a data-as-a-service, pay-as-you-go tool, Scout 2.0 users only pay for contact data that is triple-verified, and carry a triple-verified indicator.
“Scout lets me find the right contacts in prospective companies that have hit our website, and reach out to them by email,” said Ethan Bush, marketing analyst, BRIGHTIDEA, an enterprise innovation management software provider. “I especially liked how I could take an email address directly from the search screen instead of clicking into profiles themselves. Other tools don’t allow that convenient access. We got a bunch of SQLs [sales qualified leads] and MQLs [marketing qualified leads] as a result of the Scout tool.”
For more information on Scout 2.0 from Stirista, visit scout.stirista.com.
Stirista is a data-driven marketing agency that specializes in creating custom audience segments and executing campaigns via digital, email, and social channels. Our multi-channel marketing approach allows us to evaluate data unlike any other provider, which results in our clients generating real conversions and leads. With some of the most comprehensive real-time databases in the world, Stirista gives a 360-degree view of an individual, getting you in front of the right people through email and online advertising. Our growth and success in six short years has made us a trusted industry leader recognized for its expertise in helping companies acquire new clients.