The Hartford Partners With Maxwell Health To Launch Technology Platform For Small-To-Medium-Sized Businesses

HARTFORD, Conn.--()--Today, The Hartford announced the launch of a new digital benefits administration and enrollment platform for small- and medium-sized businesses*. Employee Choice BenefitsSM, developed in partnership with Maxwell Health, offers employers access to a comprehensive online system for employees to enroll in and manage all their employee benefits needs seamlessly.

“This new platform will enable us to deliver a simple, easy-to-navigate and transparent benefits experience for brokers, employers, and their employees,” said Mike Fish, head of Group Benefits product and strategy at The Hartford. “Increasingly, customers expect a seamless digital enrollment and service experience, and we are continuing to make significant investments to respond to and meet those expectations.”

The Employee Choice Benefits interface makes it easy for employees to choose benefits for themselves and their families in a one-stop-shop. The Hartford’s products on the industry-leading platform include life insurance, short- and long-term disability, and voluntary benefits such as critical illness, accident and hospital indemnity. In addition, employees will also have access to benefit options from other providers such as medical, dental, vision and financial benefits, including health spending accounts.

The platform also offers virtual insurance ID cards, a turnkey wellness program to incentivize healthy actions, service support for health and benefits-related questions, integration with leading payroll solutions, and access to benefits year-round.

“The Hartford is a leading employee benefits carrier, so we are excited to innovate with them to deliver solutions that solve common benefits challenges,” said Veer Gidwaney, CEO and co-founder of Maxwell Health. “This is a unique offering in the market, and will be available to broker partners as a solution to help retain and grow their clients’ business.”

About The Hartford

The Hartford is a leader in property and casualty insurance, group benefits and mutual funds. With more than 200 years of expertise, The Hartford is widely recognized for its service excellence, sustainability practices, trust and integrity. More information on the company and its financial performance is available at Follow us on Twitter at

The Hartford Financial Services Group, Inc., (NYSE: HIG) operates through its subsidiaries under the brand name, The Hartford, and is headquartered in Hartford, Conn. For additional details, please read The Hartford’s legal notice.

About Maxwell Health

Maxwell Health simplifies benefits and HR for small-to-mid-sized employers. The platform includes a marketplace that makes buying benefits intuitive for employees, tools that streamline HR processes including benefits administration and payroll, and a mobile app that makes using benefits easy. Our purpose is to help American families achieve health and financial well-being by modernizing how employees experience insurance, financial, and wellness benefits. The platform is provided by benefits advisors as well as insurance and retirement companies that license our technology.

* Small- to medium-sized business defined as those with 50-1,000 employees


Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially. Investors should consider the important risks and uncertainties that may cause actual results to differ. These important risks and uncertainties include those discussed in our 2016 Annual Report on Form 10-K, subsequent Quarterly Reports on Forms 10-Q, and the other filings we make with the Securities and Exchange Commission. We assume no obligation to update this release, which speaks as of the date issued.

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The Hartford
Jeffrey Welch, 860-547-7623


The Hartford
Jeffrey Welch, 860-547-7623