BOSTON--(BUSINESS WIRE)--Nucleus Research Technology ROI Award winner AdRoll deploying Zendesk eliminated the need for additional hires, increased customer satisfaction and improved employee productivity. AdRoll was able to unify 13 separate support channels into a centralized contact platform, garnering an ROI of 812% and an average annual benefit of over $187K.
Specializing in performance marketing data gathering for to advertisers, AdRoll serves the e-commerce, business-to-business, finance, travel, education and media industries with more than 25,000 clients worldwide. Serving such a large and growing client-base requires comprehensive information on each customer that AdRoll sought to streamline access to with local administrative controls and the ability to create customized views and reports.
“AdRoll eliminated the need to maintain and support an in-house solution by deploying Zendesk’s SaaS platform, creating a unified process across all channels and providing a high degree of transparency that the sales and service departments required. The new deployment also provided data analysis with a high degree of flexibility in working with such volumes of information,” said Rebecca Wettemann, VP of research at Nucleus Research.
Nucleus Research analysts perform an independent ROI assessment calculating the actual business benefits and ROI achieved by the project. Each submission is reviewed and evaluated by the Nucleus Research analyst team and the winners are chosen based on the ROI achieved.
Read more about AdRoll and Zendesk at: https://nucleusresearch.com/research/single/zendesk-roi-case-study-adroll/
More information about the winners can be found at www.ROIAwards.com
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