UPPER SADDLE RIVER, N.J.--(BUSINESS WIRE)--With the official start of summer, it’s time to gear up for summer entertaining with the right home cooking tools and appliances to host with ease. The warm, sunny weather presents more opportunities for entertaining friends and family, while consumers are looking for more ways to conquer tedious meal prep and spend less time in the kitchen.
Braun Household continues to propel innovation by simplifying meal prep for North American consumers. Braun encourages home cooks to conquer the expected tasks in the kitchen and take summer entertaining to a new level by exploring their culinary creativity. A new North American survey conducted online in April commissioned by Braun Household reveals consumers would want to try new things by making the overall cooking experience easier. Key insights include:
- Create More, Less Prep: 68% of Americans and 72% of Canadians would explore their culinary creativity more if they had the kitchen tools that made cooking and meal prep easier
- Challenging Recipes: 2 in 3 adults who ever cook in the US (66%) and Canada (68%) say that they avoid selecting complex recipes that require too many tools or appliances
- Cooking Simplified: More than 4 in 5 adults who ever cook in America (82%) and Canada (83%) agree that using one versatile kitchen tool with multiple attachments would simplify their cooking experience
- Serve Fresh Brew with New Carafe Capabilities: If they brewed a pot of coffee and then had to leave the house for a few hours, more than half of Americans (55%) and Canadians (51%) said they would want their pot of coffee to retain its rich, flavorful taste
Braun Household remains the global leader of hand blenders, the ultimate meal prep tool for conquering the expected in the kitchen and enhancing the cooking experience by simplifying tedious meal prep. The new Braun MultiQuick 9 Hand Blender, launching this fall, puts culinary creativity in the palm of any home chef’s hand. With up to five specially designed, interchangeable attachments, a revolutionary blending shaft and the world’s first ActiveBlade technology, consumers can feel confident whipping up new and exciting dishes for all of their summer gatherings. Braun’s new BrewSense 10-Cup Drip Coffee Maker with Thermal Carafe, allows home entertainers to offer guests rich, flavorful coffee before, after and during dinner with a portable carafe that keeps brewed coffee warm and fresh for up to six hours. For additional information and retail availability for the complete range of products, visit www.braunhousehold.com.
This survey was conducted online by Harris Poll on behalf of Current Marketing from April 4-7, 2017 among 1,115 adults ages 18 and older in Canada and 2,016 adults in the United States. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Ashley Hopes at Ahopes@talktocurrent.com.
The Braun brand
Founded in Frankfurt, Germany in 1921, develops and manufactures a wide variety of small domestic appliances that marry innovation, thoughtful design and reliability. The global leaders in hand blenders, Braun developed the 1st hand blender with Smart Speed Technology, offering new possibilities in creative cooking. The brand remains committed to designing products with superior performance that make life easier, more convenient and more enjoyable in the kitchen. The De’Longhi Group acquired the perpetual license of the household division in fall 2012. Visit www.braunhousehold.com for the latest news and in-depth information about the Braun brand.
The De’Longhi brand
Based in Treviso Italy and is the global leader in espresso & comfort products. Highest quality, high Italian design and meaningful product innovations are the core values of the De’Longhi brand. De’Longhi is present in over 123 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, De´Longhi remains committed to creating innovations that bring convenience and style into every customers’ home; making the everyday better. For more information visit www.delonghi.com.