The market study covers the present scenario and growth prospects of the baby car seat market in Turkey for 2017-2021. The report also lists rear-facing baby car seat, forward-facing baby car seat, and booster car seat as the three main product segments. Among these, the rear-facing baby car seat segment accounted for the largest share of the baby car seat market in Turkey in 2016.
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Technavio analysts highlight the following three market drivers that are contributing to the growth of the baby car seat market in Turkey:
- High child population in Turkey
- Developing economy in the country
- Regulations enforcing the use of baby car seats
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High child population in Turkey
The baby car seat market in Turkey is highly dependent on the child population in the country. As there are strict laws in Turkey enforcing the use of baby car seats, the market growth in the country is directly related to the child population in the country. In Turkey, around 30% of the total population is under 17 years of age. Thus, Turkey also has the largest youth population compared to other countries in EMEA region.
“On an average, more than one million babies are born each year in the country. Turkey is also one of the leading countries in terms of population growth rate. These parameters will have a positive impact on the growth of the baby car seat market. As parents give importance to the safety of their child during travel, they use different types of car seats based on the age, weight, and height of the child, leading to investment in different sizes of car seats as the child grows,” says Manu Gupta, a lead analyst at Technavio.
Developing economy in the country
Turkey is considered as one of the fastest-growing economies. This makes Turkey an emerging market for baby car seats. On an average, parents spend around USD 700 per year on children up to the age of two.
Children Baby Maternity Expo (CBME) is held annually in Turkey. It is one of the largest platforms in the country to identify new business opportunities, partnerships, and deals that contribute to the economic growth of the country. It attracts new players to the market, with around 15,200 trade visitors from around 90 countries in 2016. In terms of the product categories in CBME, 8% of the trade visitors focused on baby safety products. Some of the global brands exhibited in CBME were Britax, Chicco, Maxi-Cosi, and RECARO.
Regulations enforcing the use of baby car seats
A significantly large number of people are killed in road traffic accidents in Turkey every year. One of the major causes of child death in the country is road accidents. The Turkish Road Safety Action Plan was developed with the combined effort of the Turkish National Police and the Ministry of Internal Affairs to reduce accidents and injuries.
According to the law babies under the age of one year and weighing below 20 lbs. must be seated in a rear-facing baby car seat while traveling. Children under four years of age and weighing between 20 lbs. and 40 lbs. must be seated in a forward-facing baby car seat in the back seat of the car.
“Baby car seats can protect babies and reduce injuries in case of a crash. Baby car seats have been mandatory in Turkey since 2010. These baby car seats must be used in private cars, taxis, rental cars, and public buses. These regulations augur well for the growth of the market,” says Manu.
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