LIVERMORE, Calif.--(BUSINESS WIRE)--Today Cupcake Vineyards announced its brand sponsorship of the 2017 Lollapalooza Music Festival. This marks the second year Cupcake Vineyards has been featured at Lollapalooza, continuing its commitment to connecting with millennials at music festivals. This August, attendees will be able to enjoy the brand’s festival Frosé, which features the Cupcake Vineyards Rosé in a frozen slushy, and “poptails” pairing Cupcake Vineyards premium wine with fresh fruit based ice pops.
During the four-day music festival, Cupcake Vineyards will be available throughout the event grounds with a selection of wines by the bottle and the glass, including Cupcake Vineyards Sauvignon Blanc, Cupcake Vineyards Cabernet Sauvignon, and the newly released Cupcake Vineyards Rosé. In addition to these wines, a wider selection will also be offered in the Uncorked Wine Lounge, including the new Cupcake Vineyards Sparkling Rosé, Cupcake Vineyards Prosecco and Cupcake Vineyards Red Velvet, a blend of Zinfandel, Merlot and Petite Sirah, along with a special Frosé. “Poptails” will be available at the bright yellow Cupcake Vineyards wine truck parked next to the Uncorked Wine Lounge.
In addition to offering a variety of award-winning Cupcake wines, the onsite Cupcake crew will invite attendees to celebrate their moments of joy at the event. With a wine bottle shaped photo backdrop surrounded by bubbles, wine themed flash tattoos, lawn games, charging stations for mobile devices, “poptails” and Frosé, there are numerous opportunities for attendees to savor the festival fun with Cupcake Vineyards. By sharing on Instagram using #sharethejoy and #cupcakecontest, festival attendees can earn a selection of prizes from the Cupcake Vineyards truck.
“As the official wine sponsor of Lollapalooza, Cupcake Vineyards seeks to bring joy and moments of celebration to festivalgoers in new and unique ways that enhance attendees’ festival experiences,” said Kim Fabbri, Director of Marketing for Cupcake Vineyards. “Meeting our millennial consumers where they are with special surprise and delight elements like Frosé and poptails leaves a strong impression, enabling Cupcake Vineyards to connect on a more personal level.”
“We craft Cupcake Vineyards wines to be approachable and perfectly paired with life,” said Jessica Tomei, winemaker at Cupcake Vineyards. “The balanced style makes each varietal perfect for sharing with friends, not only at a music festival, but in everyday celebrations.”
To tap into the digital conversation, Cupcake Vineyards will encourage festivalgoers to #sharethejoy of their Lollapalooza and Cupcake Vineyards experience on social media. Fans at home can engage in live-posts on social media throughout the event and access a fun sneak peek of the festival through the eyes of Cupcake Vineyards. To follow along, visit Cupcake on Instagram or Facebook at @CupcakeVineyards.
About Cupcake Vineyards
Launched in 2008, Cupcake Vineyards is America’s #1 Premium1 wine $8+ by volume, according to Nielsen. Cupcake’s winemaker Jessica Tomei and her team travel the world to ensure some of the most desirable grapes are being used in Cupcake wines, always seeing the glass as full of possibilities and striving to make wines worth celebrating. The portfolio now includes varietals from California’s Monterey County and Central Coast and other world-renowned wine-producing regions, including Mendoza, Argentina; Veneto and Asti, Italy; Limestone Coast, Australia; Pfalz, Germany; and Marlborough, New Zealand. For more information about Cupcake Vineyards, visit www.cupcakevineyards.com or on Facebook at www.facebook.com/CupcakeVineyards.
1 Total US xAOC + Liq Plus + Conv • BA_NON ALCOHOLIC(C) : ALCOHOLIC • Period : Latest 52 Wks - W/E 5/20/17 • Product Share Basis : TOTAL WINE