At RetailNOW, Brother will Showcase its Versatile Retail Mobile Printer Lineup and New Partner Program Designed to help VARs and ISVs Face Emerging Market Challenges

Brother Mobile Solutions will showcase its full range of mobile printing solutions and technical expertise at RetailNOW 2017 (Photo: Business Wire)

WESTMINSTER, Colo.--()--Brother Mobile Solutions, Inc. (BMS), a wholly-owned subsidiary of Brother International Corporation, will showcase its full range of mobile printing solutions and technical expertise at RetailNOW 2017, Booth #739, August 6-9 at the Paris-Las Vegas Hotel in Nevada. This well-attended trade show focuses on products and solutions for retail industry technology providers, including resellers, software solution vendors, POS and payment professionals, manufacturers and distributors.

Market Changes Driving Innovation

The theme of this year’s RetailNOW is “reAlign, reUnite, and reEngage” ‒ a timely directive given the challenges facing retail organizations today. Major moves by eCommerce players ‒ Amazon’s intent to acquire Whole Foods, for example ‒ as well as the recent closing of many brand-name retail stores and the exponential growth of on-line consumer shopping, and all signal a sea change across the entire retail industry.

Ravi Panjwani, Vice President of Marketing and Product Management for Brother Mobile Solutions, explains: “We believe new challenges also bring new opportunities. With the retail market in a flux, and trends such as ‘buy online, pick-up in store’ skyrocketing, we have doubled down on bringing smart, versatile mobile solutions to market - and we’re partnering closely with retail technology VARs and ISVs to bring a new level of technical expertise and consultative insight to retail IT decision-makers.

“We’ll be talking with vendors at the show about our new Partner Program “THE NEXT” which is designed to encourage technology innovation and fruitful relationships.”

Mike Lowey, Director of Retail Sales at Brother Mobile Solutions, adds: “To remain competitive and meet increased shopper expectations, traditional retailers must embrace innovative concepts, such as eGrocery, Click-and-Collect, and others. Brother’s goal is to help retail solution providers across every category capitalize on new opportunities by providing the smart mobile printing solutions that are essential to the performance of their applications.”

Lowey also notes that; “Representatives from our technology partner, ProxToMe will be on hand at the booth to unveil Virtual Hub – the IoT platform for cloud-based device management that connects to any POS peripheral.”

Brother Mobile Printers for Every Retail Application

Smart, high-speed, high performance mobile printers play an essential role in enabling solution providers to develop and implement mobile technology applications, which typically include an online interface, operational software, hardware and printing tools.

Brother offers the right mobile printing solutions to enable today’s retailers and retail solution providers to serve customers when, where, and how they wish to be served. Our mobile printer lineup includes compact, easy to use mobile printers and labelers in sizes and configurations that integrate with practically any device or operating system to generate invoices, receipts, coupons, and a host of labels and tags.

At RetailNOW, Brother will display and demonstrate the following product lineup:

  • RuggedJet® Series of compact, lightweight wireless mobile printers are ideal for printing customized 1- to 4-inch wide labels, tags, and receipts from handhelds, tablets, and smartphones.
  • TD-2000 Series of versatile desktop thermal label and receipt printers offer the performance, features and media capacity of a stationary printer, and can also be transported and powered by a rechargeable battery pack to print wirelessly from a cart, kiosk, or virtually anywhere needed.
  • PocketJet® Series full-page mobile printers are out-of-the-box ready to support full-page mobile printing from the most popular computers, smartphones and mobile devices.
  • PT-P900 Series industrial label printers for wireless, on-demand laminated label creation and printing. These printers are out-of-the-box ready to create tough, laminated labels that last—one, a few, or hundreds at a time.

For more information about Brother mobile printers for retail industry applications, visit

About Brother Mobile Solutions

Brother Mobile Solutions, Inc., a wholly owned subsidiary of Brother International Corporation, provides innovative mobile printing and industrial labeling solutions to field workforces and mobile enterprises. Brother International Corporation and its subsidiaries employ over 1,100 people in the Americas. For more information about Brother Mobile Solutions and its products, call (800) 543-6144, or visit


Brother Mobile Solutions
Mary Howard, 303.464.6707

Release Summary

At RetailNOW, Brother will showcase its versatile, retail mobile printer lineup and new partner program with retail technology VARs and ISVs


Brother Mobile Solutions
Mary Howard, 303.464.6707