NEW YORK--(BUSINESS WIRE)--H Code Media, the leader in digital advertising for the US Hispanic market, today announced the signing of an exclusive partnership with Futbol Sites (FSN), a top digital sports media group in Latin America. This exclusive access deal with FSN extends H Code’s advertising inventory into new and previously untapped content areas.
“Futbol Sites has done a fantastic job creating communities to engage with US Hispanics around sports,” said Parker Morse, CEO of H Code Media. “With Futbol Sites, brands will be able to utilize H Code Media’s rich creative products to reach the avid US Hispanic sports fan while they consume rich and authentic soccer content.”
Reaching US Hispanics is more important today than ever for advertisers. The US-Hispanic market is mobile first and represent over 17 percent of the US population with $1.5 trillion in purchasing power. More than 30 percent of Hispanic Millennials are soccer fans. Despite their size, US Hispanics are very hard to reach as the result of a fragmented content market. To effectively reach them, H Code partners directly with leading Spanish language media companies from around the world like FSN.
“Soccer is known globally as the most passionate sport in the world,” said Federico Grinberg, CEO & Co-Founder of Futbol Sites. “As major soccer events come down the pipeline, such as the World Cup in 2018, it’s important for advertisers to connect with the Hispanic demographic. By working solely with H Code, we can focus more on the growth of our 25+ sites and more than 80 online communities while H Code handles the monetization component of the equation.”
H Code’s work with Futbol Sites will leverage the differentiated and unique advertising inventory in the market to enhance its current offering. The solutions they collectively deliver will include display, rich media, video, mobile, native, social/digital channels, as well as creative services.
H Code’s reach is much deeper into the US-Hispanic market than anyone else by working directly one-to-one with the top 200 U.S. Hispanic premium publishers. As a result, H Code can provide its clients with premium and exclusive access to 20+ million US Hispanic consumers.
ABOUT H CODE MEDIA
H Code Media is the leading digital advertising platform reaching U.S. Hispanic consumers at scale. The Company was formed to better connect brands and advertisers with US Hispanics online. It reaches this niche audience by bringing together targetable data, the right inventory and impactful creative. Through H Code’s platform brands can more effectively reach US Hispanics than any other organization in the marketplace. Key clients include Target, Chase, McDonald’s, Live Nation, Kaiser Permanente, and Lincoln. H Code was founded in 2015.
ABOUT FUTBOL SITES (FSN)
Futbol Sites (FSN) is a top digital sports media group in Latin America, with one of the largest audiences in its category, reaching more than 25 million unique users every month on its websites. FSN has a portfolio of more than 25 premium soccer news sites. Most of these properties are owned and operated, representing more than 87 percent of its total audience. Futbol Sites manages 80+ fan pages on Facebook, with more than 30 million fans and 100 million users reached every month through our social media channels. In 2016, 100+ premium campaigns globally included social media mentions and branded posts on our fan pages. Futbol Sites has worked with key global clients including MasterCard, Visa, Coca-Cola, Adidas, Puma and more.