STAMFORD, Conn.--(BUSINESS WIRE)--Pitney Bowes Inc. (NYSE: PBI), a global technology company providing innovative products and solutions to power commerce, today announced a strategic relationship with leading global digital marketing agency NMPi. The relationship will further strengthen Pitney Bowes’ industry-leading global ecommerce offering with enhanced consumer marketing solutions, including international paid-search campaigns, display advertising, social media advertising and fully optimized Google shopping experiences.
“Driving demand and ultimately purchases is one of the most unique and important things Pitney Bowes does for its clients,” said Jonathan Kapplow, Senior Vice President, Consumer and Merchant Solutions at Pitney Bowes. “We’ve worked with NMPi to develop successful marketing campaigns for many leading retailers who have taken their business cross-border. This formal relationship will allow us to innovate together and bring new performance-based digital marketing solutions to all of our clients.”
Optimizing digital marketing campaigns for 220 different countries and territories can be challenging for retailers looking to grow revenue through cross-border ecommerce. Pitney Bowes and NMPi have worked with clients around the globe and in a wide range of industries including fashion, retail, finance, and travel to elevate their digital advertising capabilities to better reach and engage with consumers.
Consumer marketing and customer engagement are critical components of Pitney Bowes’ Complete™ Cross-Border offering, the industry’s most proven, capable and scalable end-to-end global ecommerce solution that can handle all facets of enterprise retail cross-border expansion. With the addition of NMPi’s capabilities, Pitney Bowes will be able to offer its cross-border clients best-in-class digital marketing solutions, as well.
“In today’s competitive global environment, retailers need every measure of help they can get in driving top-line growth and running their day-to-day operations. Cross-border revenue streams driven by effective digital marketing solutions can help alleviate some of that pressure, but it is often difficult to put the right people and processes in place to get that started. Our relationship with Pitney Bowes makes all of that easier for retailers. With Pitney Bowes, we will offer retailers scalable, global digital marketing solutions that meet consumers where they are and guide them to a superior global ecommerce experience,” said Luke Judge, CEO of NMPi.
“We win when our clients and partners win, so we are truly invested in the success of their businesses,” said Kapplow. “By helping drive consumer demand and incremental revenue growth for our retailers, we further strengthen the core growth engine of our own global ecommerce business.”
International digital advertising agency, NMPi, has over 14 years’ experience in delivering market-leading, global strategies across Paid Search, Display, Paid Social and Analytics. With 5 offices around the world they work with a wide range of industries including fashion, retail, finance, and travel, giving their clients access to rich data and valuable insights. Their integrated approach combines proprietary technology and a talented team of data driven analysts, helping ambitious brands grow by unlocking opportunities and aligning channels to realize their true value. For additional information about NMPi, visit www.nmpidigital.com.
About Pitney Bowes
Pitney Bowes (NYSE: PBI) is a global technology company powering billions of transactions – physical and digital – in the connected and borderless world of commerce. Clients around the world, including 90 percent of the Fortune 500, rely on products, solutions and services from Pitney Bowes in the areas of customer information management, location intelligence, customer engagement, shipping, mailing, and global ecommerce. And with the innovative Pitney Bowes Commerce Cloud, clients can access the broad range of Pitney Bowes solutions, analytics, and APIs to drive commerce. For additional information visit Pitney Bowes, the Craftsmen of Commerce, at www.pitneybowes.com.