Craft beer growth has begun to rapidly decelerate in its core US market, a possible warning sign for the ever-increasing number of microbreweries in operation. Corporate buyouts and overuse of the craft term are adding to a sense of uncertainty regarding the future of the category in mature markets. At the same time, appeal for products with authenticity and heritage continues to spread throughout the world - bringing opportunities and challenges for microbreweries and the wider industry.
The Craft Beer: Coming of Age or Past Its Prime? global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Key Topics Covered:
- Key findings
- What is craft?
- So why is it not that simple?
2. Craft Beer by Geography
- Global performance: Premiumisation drives value growth
- Global performance: Microbrewers move beyond dark beer
- US: The end of the beginning?
- US: Takeover troubles
- Beyond acquisitions, can craft ideas benefit big beer?
- UK: Crowdfunding, cask and CAMRA
- Spain: Building on a lack of tradition
- Germany: Extensive beer history limits craft expansion
- Western Europe: High growth for low ABV beer
- Big competition between small brewers in mature markets
- Can microbrewers benefit from emerging market potential?
- China: Craft progresses beyond imports and expats
- India: Huge potential from a low base
- Vietnam: Is there space for craft in a key battleground for big beer?
- Brazil: Locally tailored innovation supporting craft growth
3. Beyond Beer
- Cider's traditional roots boost sense of authenticity
- Craft-driven innovation in hard soda
- Can craft succeed in soft drinks?
- Premium potential for mixers
4. The Future
- Microbrewers not immune to macroeconomic hazards
- What is on the horizon?
5. Report Definitions
For more information about this report visit https://www.researchandmarkets.com/research/pqf2qp/craft_beer