WEST DES MOINES, Iowa--(BUSINESS WIRE)--GRX Marketing and Creative Pharmacist announce they have formed an exclusive partnership. The partnership aims to bring a new video marketing service for independent pharmacy owners to utilize on their digital media platforms. GRX Marketing is a leading provider of customized marketing solutions to independents, and Creative Pharmacist are pioneers in the industry in providing clinical pharmacy solutions for this market.
Video has gained popularity in marketing to consumers, and become a viable way for businesses not only to sell, but educate consumers as well. According to Animoto, 95% of viewers retain a message they watch compared to only 10% seeing it in text.
Through this partnership, independent pharmacy owners can receive high-quality, educational videos, created by the Creative Pharmacist team, to market their services via social media, on their website, or through email campaigns. "In today's landscape, utilizing video marketing within the pharmacy's social media and web campaigns is vital," said David Pope, PharmD, CDE, Chief of Innovation at Creative Pharmacist. "The combination of our technology and targeted videos with the expertise of the team at GRX Marketing will be a powerful resource for pharmacies looking to take the next step in their marketing efforts."
GRX Marketing will execute the marketing of the videos, on the various platforms on the owner’s behalf, allowing them to easily promote their services without the burden of writing, creating and marketing the videos. ‘We are thrilled with to team up with Creative Pharmacist, as we are always looking for new, initiative ways for our clients to promote their services, and this partnership provides that unique opportunity,” states Nicolle McClure, President of GRX Marketing.
GRX Marketing, part of GRX Holdings, LLC is in West Des Moines, IA. The company is also the single overall owner of 20 independent pharmacy locations in the central Iowa area. For more information about GRX Marketing, visit www.pharmacymarketing.com.
Creative Pharmacist was co-founded by a community pharmacist and a technology expert in 2008, Creative Pharmacist, developer of the STRAND® clinical platform, is the U.S. market leader in helping pharmacists launch clinical services within their community. They support community pharmacists across the country in engaging patients with chronic disease, such as diabetes, through STRAND®, a wide-reaching intervention, documentation, and education platform capable of developing the new Pharmacist eCare plan. Their mission is to transform the community pharmacy marketplace by inspiring and empowering pharmacists to engage clinical pharmacy practice to improve both the health of their business and the health of their patients. For more information, please visit: www.creativepharmacist.com.