DUBLIN--(BUSINESS WIRE)--The "Ecommerce & Other Non-Store Retailers Market Global Briefing 2017" report has been added to Research and Markets' offering.
Ecommerce & Other Non-Store Retailers Market Global Briefing provides strategists, marketers and senior management with the critical information they need to assess the global ecommerce & other non-store retailers sector.
North America was the largest region in the ecommerce & other non-store retailers market in 2016, accounting for around 40% of the market. This was mainly due to the country's large urban population and high rate of internet penetration, resulting in high demand for e-commerce services for their shopping needs. Asia Pacific was the second largest region accounting for around 25% of the market. Eastern Europe was the smallest region accounting for around 1% of the market. This can be contributed to the small population and relative lack of modern telecommunication infrastructure in some areas of the region.
Cashback is the newest trend in the e-commerce industry for customer acquisition, better branding and efficient market capitalization. Cashback is a form of incentive offered to customers where they receive a cash refund in their digital wallet after making their purchase from the e-commerce website. The cashback offer not only increases the initial demand for the product but also the probability that a customer purchases again on the same company's website. It is beneficial for customers as well as companies as the customer receives extra cash for the next purchase and the company receives repeat purchase and customer loyalty.
For instance, ShopClues offered cashback on purchase of iPhone using MoBiKwik wallet which helped in improving loyalty among its customers along with first-timers feeling special. Flipkart and PepperTap are also offering cash back through the Paytm wallet, thus indicating an increase in the use of cashback offers., Several banks are also offering cashback for purchases made through the bank's app or cards. ScotiaBank launched a campaign providing 10% cashback to customers making payments through its Apple Pay app.
- Markets Covered: Electronic Shopping and Mail-Order Houses, Vending Machine Operators, and Direct Selling Establishments.
- Geographic Scope: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East And Africa.
- Time Series: Five years historic and forecast.
- Data: Market value in $ billions.
- Data Segmentations: Regional breakdowns, market share of competitors, key sub segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
- Amazon Inc.
- Alibaba Group Holding Ltd.
- Avon Products
- Mary Kay
- Nu Skin
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