DUBLIN--(BUSINESS WIRE)--The "Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region" report has been added to Research and Markets' offering.
The report "Multiplay in the Americas: Aggressive Pricing Discount Strategy and Value-Added Services to Drive Multiplay Growth in the Region" provides an executive-level overview of the multiplay market in the Americas region, with market size and forecasts of key indicators up to 2021.
Broadband infrastructure has positioned operators globally to provide fixed voice, fixed Internet and pay-TV over a single connection as a triple-play package, and with fixed-mobile convergence (FMC) also offer quad-play services by adding mobile services. In the Americas, operators are offering such mulitplay service bundles with unified billing and some sort of special deal to reduce churn, improve customer loyalty, increase ARPS, tap new revenue opportunities, and circumvent rising competition.
Aggressive discount pricing and value-added services offered by operators are the primary factors driving the multiplay services market in the Americas region. Aggressive discount pricing is primarily being adopted by most operators in Latin America, including Entel in Chile, ETB in Colombia, and Izzi in Mexico to attract new customers and increase multiplay service penetration. Conversely, most North American operators, including Verizon in the US and Telus in Canada are integrating value-added services with their multiplay packages for retaining customers and rewarding loyal customers.
Multiplay household penetration has been comparatively higher in North America with the US and Canada achieving 60% and 77% penetration respectively in 2016. Multiplay services growth in coming years however will be mainly driven by Latin America countries with relatively lower multiplay household penetration such as Peru, Puerto Rico and El Salvador. The large underserved market for multiplay services in the region provides a huge opportunity to tap and drive revenues. However it is imperative that the operators invest on improving fixed broadband infrastructure and provide OTT video capabilities like multi-screen, catch-up TV and VOD to compete against standalone OTT services and improve their business prospects.
Lack of fixed broadband infrastructure for FMC in Latin America has been a major challenge for growth in quad-play services in the region. Competition from standalone OTT services will also be a major challenge for multiplay service providers.
Key Topics Covered:
Section 1: Regional Multiplay Context
- Fixed Broadband and Pay-TV Penetration Matrix
- Multiplay Market Size and Forecast
- Multiplay Average Monthly Household Spend
- Regulatory Framework
Section 2: Drivers and Inhibitors Impacting the Multiplay Market in Americas
- Multiplay Service Drivers and Inhibitors for Operators
- Driver: Attractive Bundling Pricing
- Driver: Multi-service Value-added Services
- Inhibitor: OTT Competition
- Inhibitor: Lack of Infrastructure to Support FMC
Section 3: Case Studies
- Case Study: Verizon in the US
- Case Study: Claro in Brazil
- Case Study: Totalplay in Mexico
- Key Findings and Recommendations
- Key Findings
Acronyms and Definitions
- Bell Canada
- Claro Brazil
- Entel Chile
- ETB Colombia
- Entel Bolivia
- Grupo Televisa
- Movistar Argentina
- Movistar Peru
- Oi Brazil
- Rogers Canada
- Telecom Argentina
- Totalplay Mexico
For more information about this report visit https://www.researchandmarkets.com/research/c4l7v2/multiplay_in_the