CHICAGO--(BUSINESS WIRE)--PowerReviews, a leading provider of ratings, reviews and question and answer technology to more than 1,000 global brands and retailers, today announced that the company hired Arend Henderson as senior vice president of Analytics. In this role, Henderson will focus on providing robust analytics to help companies make data driven decisions.
“The value of ratings and reviews goes well beyond their proven ability to increase website traffic and drive sales. The customer feedback that the reviews contain provides actionable insights to help brands and retailers improve products and the shopping experience to better meet expectations,” said Matt Moog, chief executive officer, PowerReviews. “Arend adds senior expertise to our existing analytics practice to help clients interpret data to better understand shopper behavior.”
Henderson has more than 20 years of experience leading executional analytics, consumer insights and strategic marketing initiatives. He joins PowerReviews from Conversant where he served as the vice president of Business Intelligence. In this new role he will be responsible for leading the analytics team, which develops behavioral insights and other optimization and measurement solutions for clients. The analytics team leverages analytics and data to make smarter product decisions that better meet shoppers’ needs.
PowerReviews works with more than 1,000 global brands and retailers to deliver cloud-based software that collects and displays ratings and reviews and questions and answers on websites. PowerReviews unifies and amplifies the voice of the consumer throughout their journey, across all channels to help consumers make better purchase decisions and to help businesses drive conversion and improve products and services. Ratings and reviews are essential for consumers as they search and shop online and in-store, driving traffic on more than 5,000 websites, creating actionable insights to improve products and services, increasing conversion, and growing online site-wide sales. The PowerReviews Open Network reaches more than 1 billion in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are. For more information, visit www.powerreviews.com.