SHELTON, Conn.--(BUSINESS WIRE)--American Veterinarian™ has applied for business magazine membership in BPA Worldwide. The magazine is published by Michael J. Hennessy & Associates, Inc. (Cranbury, NJ).
BPA Worldwide will track American Veterinarian’s circulation size, source make-up, pricing and geographic coverage. The magazine will have 12 months to complete its initial circulation audit.
By becoming a member of BPA Worldwide, American Veterinarian shows our steadfast dedication to providing our clients with the most reliable, unequaled data,” said Chris Hennessy, publisher, American Veterinarian. “We employ BPA Worldwide third-party evaluation annually to ensure our commitment to 100 percent circulation accuracy.”
“We are pleased that AMERICAN VETERINARIAN has applied for membership in BPA Worldwide,” said BPA President and CEO Glenn Hansen. “We applaud the publisher for providing advertisers and prospects with the solid assurance of an independent circulation audit conducted according to our world-respected, uncompromising standards. With a BPA audit, media buyers can be confident that circulation claims are accurate, and that they have the verified data that they need to assess a publication’s effectiveness in serving its market.”
About BPA Worldwide. BPA Worldwide is the business of providing assurance. For 80+ years as a notfor-profit assurance service provider, BPAWW was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising. Today, in addition to auditing audience claims, through its iCompli service, BPAWW verifies compliance to defined government, industry, and organizational standards as well as adherence to privacy, data protection and sustainability guidelines and best practices. Performing more than 2,600 audits in over 30 countries, BPAWW is a trusted resource for compliance and assessment services. Its latest offering, Ad iCompli, measures and scores online ad campaign performance for business and Business marketers.
For more information on BPAWW and its services, please visit the website.