This annual study recognizes companies with the highest levels of brand trust, which Market Strategies research shows to be most strengthened through utilities’ community engagement and support of new customer offerings. The study’s findings, which designate 44 utilities as “Most Trusted Brands,” can be found in the 2017 Utility Trusted Brand & Customer Engagement: Residential study.
“As a company with deep roots in Chicagoland, we are committed to providing our customers much more than just their energy service,” said Anne Pramaggiore, ComEd president and CEO. “We take pride in the broader role to nourish our local neighborhoods as part of our mission to power lives. We are honored to be recognized as a trusted part of the communities where we live and work every day.”
ComEd has a strong tradition of engagement in programs and initiatives administered by local nonprofit organizations and institutions in the community. Last year, ComEd employees broke company records by volunteering more than 22,000 hours - more than at any other time in the company's history.
With the recent passage of the Future Energy Jobs Act (FEJA), energy legislation that passed the Illinois General Assembly with broad bipartisan support and was signed into law by Governor Rauner last year, ComEd will help to pivot Illinois to the new clean economy by supporting the growth of renewable energy resources and significantly expanding energy efficiency programs that help customers save energy and money.
Other highlights of ComEd’s efforts to provide customers a premier customer experience include: the Twitter Outage Application, an automated way for customers to report outages via Twitter, a new customer Preference Center that gives customers the option to choose how they would like to receive communications from ComEd, and a redesigned customer bill.
The Cogent Reports study, now in its fourth year, benchmarks brand performance of 130 utilities on a quarterly basis among 59,823 utility consumers. The brand trust index is based upon 35 rating questions that relate to a suite of emotional attachment and management performance factors.
This year, Market Strategies designated 44 utilities as 2017 Most Trusted Brands. This group of utilities scores 40 points higher on brand trust than their industry peers. As a result of the brand trust garnered among customers, Most Trusted Brand utilities experience a 27 percent increase in positive customer comments than industry peers.
Commonwealth Edison Company (ComEd) is a unit of Chicago-based Exelon Corporation (NYSE: EXC), the nation’s leading competitive energy provider, with approximately 10 million customers. ComEd provides service to approximately 3.8 million customers across northern Illinois, or 70 percent of the state’s population. For more information visit ComEd.com, and connect with the company on Facebook, Twitter and YouTube.