LONDON--(BUSINESS WIRE)--According to the latest market study released by Technavio, the online language training market in APAC is expected to reach USD 9.93 billion by 2021, growing at a CAGR of almost 22%.
This research report titled ‘Online Language Training Market in APAC 2017-2021’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all geographical regions.
The robust growth of the online language training market in APAC can be attributed to a large number of learners enrolled in English language learning programs. Many countries in APAC have started introducing formal English language training from the early academic years. Countries such as China and South Korea have been keen on increasing English language skills among students. These countries are spending large sums on English language courses, making them among the top revenue contributors globally.
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Technavio’s education research analysts categorize the online language training market in APAC into the following segments by language. They are:
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The top three language segments for the online language training market in APAC are discussed below:
English is the most popular foreign language learned in APAC. The need for learners to gain proficiency in speaking, reading, and writing English has resulted in the establishment of English training institutions. It has been observed that in countries such as Australia, Canada, the US, and the UK, universities require applicants to pass language tests such as IELTS, GRE, and TOEFL.
According to Jhansi Mary, a lead K12 and higher education research analyst from Technavio, “Organizations are also mandating English courses as a part of their training to enhance language skills of their employees to compete in the intensely competitive corporate culture. Companies that have origins in countries such as Germany and Saudi Arabia mostly have English as the international language of business for various corporate communications.”
Mandarin Chinese is another most widely learned language in APAC. Although less popular than English, there is a steady demand for learning Mandarin Chinese. The demand for Chinese language proficient people is confronted primarily from the education and tourism industries.
“The majority of Mandarin Chinese speakers are found in the Southeast Asian countries, which is also a popular travel destination for tourists. Hence, to generate revenues from the tourism industry, there is a huge emphasis laid on learning Mandarin Chinese. Similarly, the job opportunities for Mandarin Chinese proficient graduates is present in almost all the fields such as diplomacy, translation, teaching, business, and law,” says Jhansi.
The German language learning is on the rise because of the lucrative job opportunities in the European countries. One of the primary reasons to learn this language is coming from the growing commercial relationships between the APAC countries such as India and German speaking countries.
German language is complex in comparison with other European languages. The demand for learning this language is rising in APAC countries, especially India. This is evident from the fact that various private schools in India are offering this language as a mandatory subject at primary and secondary school levels. This will further fuel the demand for German speaking teachers in India.
The top vendors highlighted by Technavio’s research analysts in this report are:
- New Oriental Education & Technology
- Rosetta Stone
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