ATLANTA--(BUSINESS WIRE)--Vegetarians once tempted by Arby’s Brown Sugar Bacon are in for a rough July, as the brand introduced today a new menu item that is three times thicker, three times tastier and three times more irresistible than its predecessor: Triple Thick Brown Sugar Bacon.
A standard slice of bacon is less than one-tenth of an inch thick. A slice of Arby’s new Triple Thick Brown Sugar Bacon is nearly a quarter of an inch thick, more than three times the girth of a typical slice, making the brand’s newest menu item aptly named and incredibly delicious. To support vegetarians during this time of need, Arby’s has reopened its Vegetarian Support Hotline. For those tempted by Arby’s new Triple Thick Brown Sugar Bacon or for vegetarians in need of a meat confession, help is a phone call away at 1-855-MEAT-HLP.
“We used a calculator and a tape measure to confirm that our Triple Thick Brown Sugar Bacon is indeed three times the thickness of a standard piece of bacon,” said Rob Lynch, Brand President and Chief Marketing Officer of Arby’s Restaurant Group, Inc. “It’s a modern marvel and I’m not sure how humankind is going to resist this bacon.”
The new sandwich lineup includes Turkey, Roast Beef and Half Pound Club (turkey & smoked ham) options topped with three slices of Triple Thick Brown Sugar Bacon, and a BLT that houses five slices. Each slice of Triple Thick Brown Sugar Bacon is hand coated with brown sugar and baked in-restaurant. The sandwiches are served on a new buttery brioche bun.
Arby’s is no stranger to bacon innovation. Seasoned with black pepper and baked in-restaurant daily, the brand’s everyday bacon offering is anything but. In 2015, Arby’s introduced Brown Sugar Bacon accompanied by the launch of the original Vegetarian Support Hotline. Next up was pork belly, the bigger brother of bacon, launched by Arby’s in 2016 for a limited time and brought back to the menu earlier this year.
To learn more about Arby’s Triple Thick Brown Sugar Bacon, visit Arbys.com. For immediate support in resisting this meat candy, call 1-855-MEAT-HLP.
Arby’s, founded in 1964, is the first nationally franchised sandwich restaurant brand, with more than 3,300 restaurants worldwide. The Arby’s brand purpose is “Inspiring Smiles Through Delicious Experiences®.” Arby’s restaurants feature Fast Crafted® service, a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual. Arby’s Restaurant Group, Inc. is the parent company of the franchisor of the Arby’s brand and is headquartered in Atlanta, Ga. Visit Arbys.com for more information.
With the current growth and momentum of the brand, Arby’s is actively seeking new franchisees. To learn more about available markets and requirements, visit ArbysFranchising.com.