DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Success Case Study: Nutri-Brex in China - Utilizing digital marketing to revolutionize Chinese breakfast habits" report to their offering.
"Success Case Study: Nutri-Brex in China" is part of the author's Successes and Failures research. It examines the details and the reasons behind the success of Nutri-Brex in China. It delivers the critical what?, why? and so what? analysis to teach you crucial lessons that increase your chances of launching successful products in the Chinese market.
Ready-to-eat cereals, such as Nutri-Brex, are very different to what is typically consumed in China for breakfast. Traditionally, Chinese consumers prefer hot meals such as congee rather than cold breakfast cereals. Challenging these habits is always going to be difficult, especially considering that lactose-intolerance is high in China. However, the Chinese market represents a huge untapped area for Western breakfast cereals producers, and these brands are looking to revolutionize the breakfast habits of Chinese consumers, leveraging convenience, health benefits and a trustworthy image.
- "Australia's No.1 breakfast cereal," Sanitarium Weet-Bix, is winning in the Chinese market under its new name, Nutri-Brex.
- Sanitarium has been exporting its products for the past eight years into China, though it is only recently that the company has decided to expand its Chinese operations.
- Nutri-Brex has cracked the Chinese market through a product placement, strategic partnerships, and effective digital marketing.
Key Topics Covered:
- About Successes & Failures Case Studies
- Summary: Nutri-Brex
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