CHICAGO--(BUSINESS WIRE)--IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced the launch of IRI Analytics Cloud™ on the IRI Liquid Data® Connected Enterprise™.
The launch establishes a platform for IRI clients to effectively create bespoke algorithms and analytical models on IRI Liquid Data Connected Enterprise’s high-performance analytical infrastructure. The expansive analytics offering leverages thousands of IRI’s built-in algorithms and the latest machine learning capabilities in a data science language-agnostic programming environment. The IRI Analytics Cloud further reduces the friction, time and expense of extracting large datasets to create and distribute highly tailored analytics for clients.
“Today’s marketers seek partners that can democratize complex data science and bespoke analytics, and IRI delivers these capabilities and more with the launch of IRI Analytics Cloud,” said Dr. Krishnakumar (KK) Davey, president of Strategic Analytics for IRI. “We look forward to enabling greater efficiencies for our clients by reducing the effort and cost of creating highly sophisticated analytics solutions with them.”
The IRI Analytics Cloud leverages IRI, partner, and first-party client data as well as data from the hundreds of connected data sets running within the IRI Liquid Data Connected Enterprise platform.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar Shopcom, Mastercard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, Pinterest, PlaceIQ, Research Now, SPINS, Univision and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.IRIworldwide.com.