CHICAGO--(BUSINESS WIRE)--IRI®, a global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced new cutting-edge visualization capabilities for IRI Unify™, the visualization tool for the industry-leading IRI Liquid Data® technology platform, used by more than 450 clients. The additions of personalized dashboards, role-based stories and compelling visualization tools help companies transform insights to impact across their entire organizations and enable rich collaboration between decision makers on a single, integrated platform.
IRI Unify now offers the following cutting-edge visualization capabilities:
- Heads-up display: Simplified insights through a visual story and topic based navigation paradigm and quick deep dives into any analysis.
- Dashboards: Enables guided analysis across multiples data sets ranging from point-of-sale, panel, shopper, digital, social, TV, mobile and many others
- Space and time: Visualizes consumer behavior based on credit card, mobile location and frequent shopper data that has the dimensions of space (latitude and longitude) and time to better understand where consumers shop and where they spend their time.
- Calendar heat map: Evaluates performance and relative position in each granular period of time and identifies pulse periods to action against.
- Shopper switching: Analyzes where brands and retailers are gaining and losing shoppers within a category and the net impact of the switching behavior.
“With the ever-increasing number of data sources, content types, access points and platforms, CPG manufacturers and retailers are faced with limitations of scalability, performance and customization,” said Andrew Appel, president and chief executive officer for IRI. “The new capabilities in IRI Unify create compelling visuals integrated across data types on a single, customizable tool without sacrificing analytic power. These cutting-edge additions to our platform further underscore IRI’s continued innovation and ability to provide solutions that simplify access to insights, identify opportunities for growth and recognize potential risks, all of which are crucial to our clients’ success.”
As the only visualization platform optimized for CPG data, IRI Unify provides a single access point to all IRI Liquid Data solutions through an integrated, easy-to-use tool. IRI Unify supports all user types, is highly flexible and scalable and allows for precise user personalization. IRI Unify maximizes the value of clients’ solutions by enabling access to insights from any device, connecting the right information to the right users when and where they need it.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar Shopcom, Mastercard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, Pinterest, PlaceIQ, Research Now, SPINS, Univision and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.IRIworldwide.com.