NEW YORK--(BUSINESS WIRE)--Diply, a leading social entertainment publisher for millennial women, today released a white paper titled “5 Ways To Power Up Your Social Video.” After analyzing more than 50,000 original social-first videos and articles published to Diply’s social channels since 2013, this report shines a spotlight on social video's growing relevance and highlights the five most important principles to optimize social video efforts. The white paper can be downloaded for free at Hello.Diply.com.
“Every marketer that cares about authentically engaging millennials needs social video as an integral part of their media mix,” said Dan Lagani, Diply President and Chief Revenue Officer. “It’s essential for brands to understand that social video is a new and distinctly different medium with its own rules around storytelling, production, and distribution. Through the lens of more than 1,250 original videos and articles published monthly to our social channels — generating nearly 1.5 billion video views and over 5 billion consumer impressions globally — this report gets to the heart of what matters most for brands to win on social.”
Diply’s “5 Ways To Power Up Your Social Video” asserts that reaching today’s internet-enabled generations demands a deep understanding of social platforms, mobile usage, and video consumption, and it addresses the disruption of the new consumer video experience that is social video. The report breaks down the fundamentals of social video and covers:
- The massive secular changes around social, mobile, and video.
- The power of social video as the primary vehicle to interact and engage with millennials at scale.
- The art and science of content creation, asset testing, and social dissemination.
- The components that determine social video success.
The free report can be downloaded at Hello.Diply.com.
Launched in 2013, Diply is a leading social entertainment publisher for millennial women. Publishing a unique blend of social-first articles and videos, Diply reaches 70M+ fans that generate 1.4B+ video views and 5B+ social impressions monthly. A comScore Top 10 Lifestyle media property, Diply is the 52nd largest domain in the U.S. with 41M+ monthly uniques. Headquartered in London, Ontario, Diply has offices in New York, Chicago, and Toronto.