NEW YORK--(BUSINESS WIRE)--Signpost, the leading provider of AI-driven CRM for service-based brands, today announced its partnership with The Red Door by Elizabeth Arden, the global leader in luxury day spas, to drive NPS (net promoter score) feedback and five-star reviews. To date, the partnership with Signpost has driven nearly a 20 percent increase in a selection of The Red Door’s online review ratings.
Transactions are still largely made in-person (9 in 10), but 91 percent of consumers begin the path to purchase by researching online ratings and reviews. "The Red Door provides our guests with five-star service and it's important that our online presence reflects that,” said Elizabeth R Whitman, Chief Marketing Officer of The Red Door by Elizabeth Arden and President of The Red Door at Work. “Signpost's AI has delivered above and beyond our expectations for managing our online reputation. The platform will be a centralized system for managing reviews across our various locations, and will allow us to welcome new guests to our Salon & Spas. Signpost was incredibly easy to work with and they delivered results for us in under 30 days."
Signpost CEO, Stu Wall, is excited to see The Red Door’s results. “Service-based businesses, especially those with multiple locations, often lack the software tools to harness broader customer data to help in acquiring new customers seeking out their services online,” says Wall.
Signpost uses machine learning and data on over 42 million US consumers to drive reviews and revenue for service-based brands such as Re/Max, Huntington Learning Center, Orange Theory, The Learning Experience and more.
Signpost's AI-driven CRM collects consumer data and sentiment to drive new and repeat customers for local businesses. As one of Forbes Most Promising Companies, Signpost has been able to generate, on average, a 10% increase in revenue across their portfolio of customers.
About The Red Door by Elizabeth Arden
The Red Door by Elizabeth Arden leverages a century of art and science to enhance people’s lives through beauty, wellness, and meaningful connections. With 29 day and resort spa locations across the country, The Red Door Salon & Spa is a national destination for women and men looking for the best in facials, massages, body treatments, salon services, nail care, and makeup artistry. The Red Door Salon & Spa menu features award-winning signature services, enhanced specialty treatments, beauty and wellness packages, and several gift options, making the spa a singular destination for the most discerning guests. Always on the industry cutting edge, The Red Door by Elizabeth Arden delivers the highest level of technical expertise and impeccable guest service for an experience that is always both unique and unforgettable. Now offering The Red Door At Work, the quick convenience of in-office, personal-care services such as manicures, pedicures, massage therapy, and hair styling services is available for working professionals when and where they work.